Google Ads Developer Blog: analytics

Data Manager API updates: RemoveAllAudienceMembers method, ingestion field warnings, expanded address data

ceturtdiena, 2026. gada 30. jūlijs

The latest release of the Data Manager API introduces features that simplify audience management, enhance ingestion workflows with field-level warnings, and enable more granular user-provided data for Google Analytics. Remove all audience members Use the new RemoveAllAudienceMembers method to clear all members from specified user lists in a single operation. The optional removeAsOfTime parameter lets you target only those members added before a specific timestamp. This is particularly useful when you need to perform a full refresh (or "replace all") of your audience data, allowing you to clear the existing list and populate it with a new set of users. Ingestion field warnings Data Manager API ingestion responses now include detailed field-level warnings for validation issues on optional fields. If the API detects validation issues with optional fields, your ingestion request will succeed and the rest of your ingestion data will still be processed. Validation failures for required fields will continue to fail the entire request following the fast-fail model. If any optional field you provide is invalid, the response from IngestEventsRequest or IngestAudienceMembersRequest includes a field_warnings field with a list of FieldWarning objects. Each warning provides a specific reason (WarningReason), a descriptive message, and the location of the field in the request where the issue occurred. Additional address data for Google Analytics events You can now provide additional user address information when ingesting events to Google Analytics destinations. Along with the given_name, family_name, region_code, and postal_code fields, AddressInfo resource now supports:

address_line (street address)

city

administrative_area (state or province)

Also, you can now use the existing user-provided data (user_data) field to meet the Identifiers requirement for multi-source events sent to web data streams. This gives you another option when you don't have the ad_identifiers.gclid, user_id, or client_id for a multi-source event. Get started

Learn how to implement the new RemoveAllAudienceMembers method for your workflow:

See the Ingestion warnings section of the Understand API errors guide to learn how to check your responses for warnings.

Start sending events to Google Analytics with the Data Manager API:

Build faster with AI agent skills: We recently introduced new Data Manager API agent skills to help you speed up your integrations. Explore the new skills in the Google Skills GitHub repository to get more accurate, efficient guidance directly within your AI-assisted coding environment. If you have any questions or want to discuss this post, please reach out to us on our "Google Advertising and Measurement Community" Discord server. You can also contact us through the support page if you have an issue or need help with the API. If you're interested in becoming a data partner, please fill out the Partner Interest Form.

- Lindsey Volta, on behalf of the Data Manager API Team

More autonomy, less context: Introducing Agent Skills for Google Advertising and Measurement

trešdiena, 2026. gada 24. jūnijs

The way developers build and integrate software is changing. With the rapid adoption of AI-powered coding assistants, we are launching a dedicated set of Google Advertising and Measurement agent skills in the Google skills repository to empower your integration with products. These skills transform your AI agents into Google ads and measurement specialists. For example, you’re working in your favorite agentic-enabled IDE and want to set up Google Ads API credentials and a client library. Our new repository serves as the official hub for curated sets of context and best practices designed to guide AI agents in helping you complete your task faster and more accurately. What are Agent Skills? Think of an Agent Skill as a token-efficient cheat sheet for an AI assistant. They follow the Agent Skills open standard, letting your agents use skills as modular tools when relevant. Each skill has a title and short description that the agent uses to decide when to activate the skill. How do Agent Skills work? Skills are more powerful than reusable prompts and AGENTS.md files because Agent Skills use “progressive disclosure”. This means your agent only pulls in the exact context it needs - and nothing it doesn't. Full instructions load only when a task calls for them, so agents can keep many skills on hand with only a small context footprint. When your agent encounters a specific task, such as integrating the Google Mobile Ads (GMA) SDK, the agent selectively activates the relevant skill and reads its instructions to complete the task. Why Agent Skills? AI assistants are only as good as the information they can access. By providing a dedicated repository of official guidance, we aim to:

Provide accurate and up-to-date guidance directly within your AI-assisted coding environment.

Lower the barrier to entry for our SDKs and APIs by giving AI agents the necessary context to offer successful integration advice.

Establish a unified hub that provides official, high-quality guidance from Google developers.

Implement Google ads with core skills Our initial launch includes a targeted set of skills across several ads products:

Skill Name

Description

google-mobile-ads-get-started

Assists with adding the Google Mobile Ads SDK to your app for the first time, setting the application ID, and initializing the SDK.

google-mobile-ads-android-migrate-to-next-gen

Assists with migrating your Android codebase from the legacy Android Google Mobile Ads SDK to GMA Next-Gen SDK.

google-mobile-ads-banner

Assists with implementing banner ads, such as large anchored adaptive banners and inline adaptive banners.

google-mobile-ads-interstitial

Assists with implementing full-screen interstitial ads and showing them at natural transition points in your app.

google-mobile-ads-rewarded

Assists with implementing rewarded ads, showing them and handling user reward callbacks.

ima-sdk-basics

Assists with implementing Interactive Media Ads (IMA) SDK client-side ad insertion to request VAST or VMAP video ads across websites, apps, and TVs.

google-ads-api-mcp-setup

Assists with installing the official open-source Google Ads MCP server to a user’s AI assistant to query campaigns or retrieve reporting metrics using natural language.

google-ads-api-quickstart

Assists with Google Ads API credential setup, choosing a client library, running a "retrieve campaigns" script and troubleshooting common errors.

data-manager-api-audience-ingestion

Assists with getting started using the Data Manager API for sending audience data to supported Google products.

data-manager-api-event-ingestion

Assists with getting started using the Data Manager API for uploading event and conversion data to supported Google products.

How to install ads agent skills You can discover and install these skills using npx: npx skills add google/skills/skills/ads This lets you choose specific skills for your project, ensuring your AI assistant has exactly the context it needs without unnecessary bloat. And to keep your skills up to date, you can run the following command: npx skills update Share your feedback Visit https://github.com/google/skills today to get started. Share your feedback directly in GitHub or join our Discord. And stay tuned for more updates.

- Justin Malandruccolo, Mobile Ads Developer Relations

Data Manager API: Introducing support for Google Ads store sales and more event ingestion use cases for Google Analytics

ceturtdiena, 2026. gada 7. maijs

We're excited to announce several significant enhancements to the Data Manager API. This release introduces support for uploading store sales conversions to Google Ads and broadens support for Google Analytics event ingestion. Store sales conversions The Data Manager API offers a streamlined ingestion workflow for sending store sales conversions to Google Ads. This workflow eliminates the need to create and monitor multiple offline jobs and replaces those jobs with a single API request. You can also leverage additional features such as confidential matching, encryption for user identifiers, and support for sending multiple items per event in CartData. To use this feature, your Google Ads account must meet certain eligibility requirements. Google Analytics web and app events Building on our existing capabilities, we've expanded support for sending events to Google Analytics within the Data Manager API.

Web and app data stream event ingestion: You can now send any event to both your Google Analytics web and app data streams, provided they're not reserved events.

Data Manager API is an alternative to Measurement Protocol for sending recommended and custom events directly to Google Analytics.
Data Manager API's unified schema now supports important metadata like app instance ID, event location, and mobile device information for app events.

Event routing: Configure a destination using your Firebase App ID or Measurement ID to send an event to your Google Analytics app stream or web stream respectively.

Expanded support for events sent as an additional data source: The Data Manager API now supports sending any event with a transaction ID to both web and app data streams as an additional data source for your tag or Google Analytics for Firebase (GA4F) SDK implementation.

This feature is no longer restricted to purchase events sent to web data streams.
This feature is limited to Google Analytics properties on an allowlist; please fill out this form if you're interested in adding your property to the allowlist.

Get started

Upgrade your existing store sales workflows to gain access to future improvements and features:

Upgrade from the Google Ads API

Start sending events to Google Analytics with the Data Manager API:

Connect with us If you have any questions or want to discuss this post, please reach out to us on our "Google Advertising and Measurement Community" Discord server. You can also contact us through the support page if you have an issue or need help with the API. If you're interested in becoming a data partner, please fill out the Partner Interest Form.

- Lindsey Volta, on behalf of the Data Manager API Team

New Data Manager API channels on Discord

otrdiena, 2026. gada 7. aprīlis

We're excited to announce the addition of new channels for the Data Manager API on our “Google Advertising and Measurement Community” Discord server. To join, just click this invite link and follow the onboarding guide. Our team will be on this server regularly to interact with the Data Manager API community, answering questions and gathering feedback in the #data-manager-api channel. We’ll also keep you up to date on the latest Data Manager API news in the #announce-data-manager-api channel. If you have any questions or want to discuss this post, please reach out to us on the “Google Advertising and Measurement Community” Discord server. We look forward to seeing you there and hearing your thoughts on how we can continue to improve the Data Manager API!

- Josh Radcliff, Data Manager API Team

Introducing the Google Advertising and Measurement Developers Hub!

pirmdiena, 2026. gada 6. aprīlis

We're excited to announce the launch of the new Google Advertising and Measurement Developers Hub! Come see the new site! Whether you're looking to automate campaigns, analyze performance, manage tags, or monetize your apps, the new hub is designed to make it easier to find the right tools and information. We've launched a new technical-user focused site to make it easier than ever for you to find the tools, resources, and support you need to build and innovate with Google's advertising and measurement products. What's New? We have created a one-stop shop where you can easily find the resources you need, connect with our team and the community, and get support. Here are some key features:

At-a-glance homepage: A clear starting point highlighting how we can help, with quick links to our blog, Discord, and information about our team.

Meet the team: Learn more about the Developer Relations team dedicated to supporting your success.

Products: A comprehensive directory of the developer products we cover, from the Google Ads API and Google Analytics APIs to Publisher Tools like AdMob and Ad Manager, linking directly to their official documentation. You can browse by categories like Advertising Platforms, Tagging, Measurement & Analytics, and Publisher Tools.

Connect with us: A streamlined page to help you find the best way to engage:

Join our vibrant Discord community.
Find links to product or technical support.
Download open source projects on GitHub.

Media and podcast: A new home for our multimedia content, including the Ads DevCast playlist embedded directly on the page.

We're excited to make this the place for you to learn, build, and connect. Please explore the new site and use the Send Feedback button located at the bottom of each page to share your thoughts! If you have any questions about this announcement or want to discuss it with our team and the community, please reach out to us on our "Google Advertising and Measurement Community" Discord server. Happy Building!

- Aalap Shastri, Google Ads API Team

The Data Manager API is Now Generally Available

otrdiena, 2025. gada 9. decembris

The Data Manager API, a new solution for data ingestion across Google’s advertising platforms, is now generally available. This API is designed to streamline how advertisers, agencies, and data partners send and manage their first-party data, saving valuable time and resources while ensuring data is handled securely. Simplification The Data Manager API simplifies how you send data to audience lists and conversions used in your Google campaigns. Instead of building and maintaining multiple API integrations, you can now send data once and apply it to different Google ads solutions. For advertisers who prefer API connections, this provides a streamlined and scalable way to activate first-party data across multiple campaign types and platforms. Our vision is universal activation and measurement i.e. bring your data and activate/measure across Google campaigns, GMP campaigns and Google Analytics. At launch use cases include: /* CSS for the table */ .bordered-table { border-collapse: collapse; /* This is the key for a neat grid look */ width: 100%; /* Optional: Makes the table span the whole post area */ } .bordered-table th, .bordered-table td { border: 1px solid #333; /* Internal and external borders for all cells */ padding: 8px; /* Space between content and cell border */ text-align: left; } .bordered-table th { background-color: #f2f2f2; /* Optional: Shades the header row */ }

Audiences

Conversions

Populate audience lists for use in both Google Ads and Display & Video 360 (DV360), including the use of customer information, unique mobile device unique IDs, and Publisher Advertiser Identity Reconciliation (PAIR).

Send conversion events that take place off your website directly to Google Ads, including offline conversion import and conversions with consented customer information to supplement imported offline conversion data to improve accuracy and bidding performance

Security and Privacy at the Core The Data Manager API is also built with advanced, privacy-centric features. The API supports confidential matching for several use cases. This includes the option to encrypt data for audience and conversion events, allowing you to pass encrypted customer information (for example, an email address or phone number), which is processed in a trusted execution environment. This includes audience lists for Customer Match. In the coming months, the Data Manager API will expand support to include additional use cases across Google Ads, Google Analytics, Display & Video 360, Search Ads 360, and Campaign Manager 360. Get Started Today Unlock a more efficient, scalable, and secure way to manage your data. The Data Manager API is available to all developers now. Head over to the developer documentation to get started. If you have any questions or need help, check out the Data Manager API support page for options.

- Melissa Ng, Data Manager API Product Manager

Google Ads API support for importing and editing conversions from Google Analytics

ceturtdiena, 2023. gada 21. septembris

What's changingOctober 9, 2023ConversionAction

An update that modifies status, primary_for_goal, category, name, or value_settings.

A remove that removes the conversion action.

Why this is importantcreate a link

Importing each conversion from your GA4 property into your Google Ads account by modifying its status field from HIDDEN to ENABLED.

Configuring the primary_for_goal and category fields of each imported conversion to indicate how it should impact Google Ads bidding and reports.

conversion goalsConversionAction

name

value_settings

ConversionActionremoveupdateConversionActionWhat you should doConversionActionOperationMUTATE_NOT_ALLOWEDupdateremovetypeConversionActionGOOGLE_ANALYTICS_4_CUSTOMGOOGLE_ANALYTICS_4_PURCHASEHow to get helpsupport page

- Josh Radcliff, Google Analytics and Google Ads API Team

Upcoming changes to Google Analytics audiences and conversions in Google Ads

ceturtdiena, 2023. gada 13. aprīlis

What's changing Starting in April 2023, Google Analytics 4 (GA4) will automatically set up a basic GA4 property linked to your Google Ads account if the Google Ads account still uses Universal Analyticsconversions and/or audiences. During this process, GA4 will configure corresponding conversions and/or audiences in GA4 and apply them in your Google Ads account. This will happen even if you already have a GA4 property but still use Universal Analytics conversions and/or audiences in Google Ads. Options for handling these changes The configuration created by GA4 may not be set up to meet your specific business goals or capture all the historical data you need, so we recommend you start manually moving your conversions and/or audiences to GA4 now. If you don’t want the GA4 Setup Assistant to make these changes, you may opt out by the end of April. If you don’t want an automatically set up GA4 property at all, you can also opt out of the entire process. What you should know Universal Analytics standard properties will stop processing new data from July 1, 2023 onwards. GA4, our next-generation measurement solution, will become the sole Google Analytics standard property type. This impacts Universal Analytics conversions, audiences, and site stats currently used in your Google Ads campaigns. We recommend that you switch to GA4 now to ensure your campaigns and ad groups are effectively moved to GA4 conversions, site stats, and audiences. If you’re unsure whether a GA4 property has been created, please contact the admin user for your Universal Analytics property in Google Analytics to verify. Resources to help you migrate to Google Analytics 4 For an overview of functionality and features in UA and GA4, including APIs, check out the Universal Analytics to GA4 migration reference. For API integrations:

If you previously used the Google Analytics Management API v3 to manage your Universal Analytics properties, migrate to the Admin API v1.

If you previously used the Google Analytics Reporting API v4 to run reports in your Universal Analytics properties, migrate to the Data API v1.

How to get help

If you have any questions about migrating to the Admin API v1 or Data API v1, reach out to us using one of the channels on the Admin API help or Data API help pages.

For non-API questions, please check out the resources in the Google Analytics Help Center and the Google Ads Help Center.

- Josh Radcliff, Google Analytics and Google Ads API Team

New AdWords API guides

trešdiena, 2014. gada 2. jūlijs

Did you know we have an extensive set of themed guides on the AdWords API Developers site? We do our best to have every topic covered and to keep all of them up-to-date. If you find that particular functionality needs better coverage, or we have a gap on a certain topic, let us know!

Meanwhile, my colleagues have published five new guides for the AdWords API:

Optimization: Ray took a deep dive into the optimization part of the API and prepared two guides: Generating Targeting Ideas and Estimating Traffic.
Ad Reviews: Josh investigated and put on paper all the technical details about policy violations and making Exemption Requests.
Google Analytics: Mike went over all the features available when using the AdWords API with Google Analytics.
Dynamic Search Ads: Marc fulfilled the promise he made during our Workshop series and wrote a guide on Using DSA.

We are looking forward to hearing your feedback via our G+ page or on the forum.

- Danial Klimkin, AdWords API Team.

AdWords API: using auto-tagging and Google Click IDs

pirmdiena, 2013. gada 9. septembris

Auto-tagging is an AdWords feature that can help you track your ad performance using custom software or website tracking programs like Google Analytics. When enabled, it automatically creates custom destination URLs with a parameter called gclid added to your landing page URL.

This value is now available to you in the Click Performance Report as the “GclId” field. This means you can now use auto-tagging and easily combine this data with information from other sources, like web analytics or webserver logs, when analyzing conversion performance and optimizing your campaigns.

Auto-tagging is available to all AdWords users, and can be enabled via the User Interface only. It’s a per-account setting available on the My Account -> Preferences page.

Feel free to reach out to us via the G+ page or the forum if you have any questions regarding this feature.

- Danial Klimkin, Ads Developer Relations Team.

Google Analytics Enhancements for Mobile Apps

ceturtdiena, 2011. gada 15. decembris

Yesterday, the Google Analytics team posted some exciting new enhancements to the Google Analytics SDK:

EasyTracking Library - EasyTracker libraries for both iOS and Android enable tracking of your application down to the Activity (or UIViewController for iOS) level with almost no coding required on your part. Additionally, improved integration with the Google Analytics SDK means better responsiveness on iOS as well as automatic session management on both platforms.

Updated Google Analytics SDK - Newly released iOS version 1.4 and Android version 1.4.2 contain several bug fixes, including more reliable methods for sending hits on iOS and a fix for the Android Market referral issue.

More samples - New open source application aimed to help reduce the ramp-up time for new developers who want to track their apps. This application exercises all the Google Analytics APIs that are available to mobile application developers. You can find them at trunk/src/tracking/mobile.

To read more, check out the full post on the Google Analytics Blog. - Jim Cotugno, Mobile Application Tracking Rockstar

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