This post will help you configure the attributes of your campaigns in the AdWords API and ensure they're ready for the
Search Network with Display Select (SNDS) migration.
In v201402, we introduced the
displaySelect attribute to indicate the campaign state during the migration period. Consider
displaySelect as a transitional flag: it only has meaning when
advertisingChannelType is set to
SEARCH and both search and content networks set to true in
networkSettings. Elsewhere, it can be safely ignored.
Starting
September 16th 2014, we will begin
automatically upgrading legacy
Search & Display campaigns. Once the migration is complete, we will remove the
displaySelect flag from the Campaign entity and service in a subsequent API release. Therefore, we recommend not setting any value for
displaySelect in your campaign creation code, so you don’t need to maintain it later. It is only useful for migrating
Search & Display campaigns to
SNDS.
If you take a
Search Only campaign that had
contentNetwork = false in its
networkSettings, and set that to
true in v201402, thereby opting into the Display network, the API will also then set
displaySelect to
true, so that you don’t mistakenly create a legacy
Search & Display campaign instead of an
SNDS campaign.
If you still have legacy
Search & Display campaigns, we recommend you either split or migrate them before we automatically migrate them for you. There are multiple options for migrating, from switching over entirely to
SNDS, to splitting your campaign into parts each targeting Display, Search, and/or
SNDS separately.
We have taken these steps in order to reduce the number of changes required to your code. If you have any further questions about this, or any other, topic, please contact us on the
forum or via our
Google+ page.
- Mark R. Bowyer, AdWords API Team
