Starting today, you can populate reports in the Bid Manager API with data that had been previously omitted due to lower statistical significance by using a new filter, FILTER_UNIQUE_REACH_SAMPLE_SIZE_ID, and setting the value to “0”.
This filter setting only impacts reach metrics with the following Metric prefixes as defined in the Bid Manager API:
METRIC_UNIQUE_REACH_
METRIC_VIRTUAL_PEOPLE_DUPLICATE_
METRIC_VIRTUAL_PEOPLE_EXCLUSIVE_
METRIC_VIRTUAL_PEOPLE_OVERLAP_
queries.create FILTER_UNIQUE_REACH_SAMPLE_SIZE_ID but don’t include impacted metrics will return a 400 error.
On February 4, 2025 , Display & Video 360 will include unique reach data with lower statistical confidence by default. If you want to ensure that your reports continue to only return high-confidence data, we recommend that you update your integration to use the new filter value to filter to "1 " when creating reports with any of the impacted metrics.
Read more about these changes in our release notes .
If you run into issues or have questions about these changes, please contact us using our new Bid Manager API Technical support contact form .
