Two years ago, we introduced the Ad Exchange Real-Time Bidding Optimization Series on the developer's blog with our first post on post-filtered bids. Since then we’ve added tons of new formats and options for buying. Today, we’ll direct you to our Developers site for more information about how the video review process works, how throttling and filtering occur and highlight best practices to ensure smooth delivery.
The first step is to know your video-specific terms. Check out the in-stream video glossary to find definitions for terms with which you’re not familiar. Once you've created your in-stream video ad, you will need to monitor your video ads. The Video Best Practices Guide provides a list of ways to confirm your video ads are serving:
The first step is to know your video-specific terms. Check out the in-stream video glossary to find definitions for terms with which you’re not familiar. Once you've created your in-stream video ad, you will need to monitor your video ads. The Video Best Practices Guide provides a list of ways to confirm your video ads are serving:
- Creative review process
- Key performance metrics
- Understanding throttling
- Filtering Reasons
- Ensuring delivery
- Resources