Thursday, October 9, 2025

Upgrade your Call-Only Ads to Responsive Search Ads with Call Assets in the Google Ads API

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Google Ads is deprecating the call-only ad format. Google Ads API users currently creating or managing call-only ads will need to transiti...
Wednesday, October 8, 2025

Bidding enforcement for conversion environment in in-app conversions no longer planned

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On June 30, 2025 we announced that we would roll out a change that would cause our bidding models to start using the presence of the Clic...
Tuesday, October 7, 2025

Open Source Google Ads API MCP Server

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We're thrilled to announce the open source release of the Google Ads API Model Context Protocol (MCP) Server , available here . This ...
Thursday, October 2, 2025

Correction of an error in the BudgetPerDayMinimumErrorDetails message

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When we released V21 of the Google Ads API, we released a field with the wrong name in the BudgetPerDayMinimumErrorDetails message: the f...
Tuesday, September 30, 2025

Google Mobile Ads Mediation adapters adopt Swift Package Manager

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Today, we’re announcing you can start adding Google Mobile Ads mediation adapters to your iOS projects using Swift Package Manager (SPM). ...
Thursday, September 25, 2025

Streamlined Account-Default CustomerConversionGoal Behavior in Google Ads

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Starting on November 17 2025, we are changing the account-default behavior of automatically created customer conversion goals . Current ...
Tuesday, September 23, 2025

Introducing improved diagnostics for enhanced conversions for leads imports

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Today in the Google Ads UI, you will see updated enhanced conversions for leads diagnostics that feature a number of improvements that of...