Good news for developers planning to integrate Google Shopping ads! We have just released a brand new guide explaining how to automate the delivery of Google Shopping on behalf of merchants using Google APIs.
The Shopping Automation Guide covers the steps required to set up new merchants using a combination of the Content API for Shopping and AdWords API. It describes how you can fully automate certain tasks that would otherwise be performed manually using the Merchant Center and AdWords websites.
The guide is for developers interested in feed management, campaign management, or full automation workflow that includes both. The workflows provide detailed explanations of how the different APIs can be used for each stage of the user journey. You can follow the workflow step by step or navigate straight to the article you require using the side panel.
Head over to the developer pages to get started! If you have any questions or need help, please contact us on the relevant forums: If you have any feedback on the guide, please use the “Send Feedback” link at the top right of each page.
We also appreciate any feedback on your experience using the guide. If you would like to share it, please complete this survey.
- Ian Ballantyne, AdWords API Team
The Shopping Automation Guide covers the steps required to set up new merchants using a combination of the Content API for Shopping and AdWords API. It describes how you can fully automate certain tasks that would otherwise be performed manually using the Merchant Center and AdWords websites.
The guide is for developers interested in feed management, campaign management, or full automation workflow that includes both. The workflows provide detailed explanations of how the different APIs can be used for each stage of the user journey. You can follow the workflow step by step or navigate straight to the article you require using the side panel.
Head over to the developer pages to get started! If you have any questions or need help, please contact us on the relevant forums: If you have any feedback on the guide, please use the “Send Feedback” link at the top right of each page.
We also appreciate any feedback on your experience using the guide. If you would like to share it, please complete this survey.
- Ian Ballantyne, AdWords API Team