Starting September 10, 2018, AdWords API and AdWords scripts reports will start returning no values (two dashes) for the following assisted-conversions fields for all API versions:
Often, the last click before a conversion gets all the credit. But along the way, other clicks and impressions might have guided your customers toward that conversion. Previously, assisted-conversions reporting fields were created to give conversions to the clicks and impressions that assisted in such a scenario. However, it’s still not easy to compare those conversion values between campaigns, ad groups, and keywords, as conversion metrics are double-counted and not normalized.
With the advent of attribution models that allow you to assign fractional credits to multiple clicks that contribute to conversions, you can now distribute credits among many clicks in a way that they can be summed up to 1.00. Conversion reporting fields, such as
As always, if you have any questions or concerns, please post on our forum.
- Thanet Praneenararat, Google Ads API Team
ClickAssistedConversionsImpressionAssistedConversionsClickAssistedConversionsOverLastClickConversionsImpressionAssistedConversionsOverLastClickConversionsClickAssistedConversionValueImpressionAssistedConversionValue
Often, the last click before a conversion gets all the credit. But along the way, other clicks and impressions might have guided your customers toward that conversion. Previously, assisted-conversions reporting fields were created to give conversions to the clicks and impressions that assisted in such a scenario. However, it’s still not easy to compare those conversion values between campaigns, ad groups, and keywords, as conversion metrics are double-counted and not normalized.
With the advent of attribution models that allow you to assign fractional credits to multiple clicks that contribute to conversions, you can now distribute credits among many clicks in a way that they can be summed up to 1.00. Conversion reporting fields, such as
Conversions, AllConversions, and CrossDeviceConversions, are now returned based on the fractional-credit model, so please migrate to those reporting fields instead.As always, if you have any questions or concerns, please post on our forum.
- Thanet Praneenararat, Google Ads API Team