Expanding your Shopping ads to additional Google platforms

YouTube and Google Discover power visually rich experiences and play a part of millions of users’ shopping journeys. Soon your Standard Shopping campaigns will be able to reach users who discover and continue their shopping journey on these additional Google platforms.

We’re excited to announce that Shopping ads (both Product Shopping ads and Showcase Shopping ads) in your standard Shopping campaigns will be eligible to appear on YouTube and Google Discover beginning the week of July 15th, 2019. Shopping ads served on YouTube and Google Discover will be reported under the Google Display Network.

In preparation for this change, standard Shopping campaigns that are enabled for Search Network will be automatically enabled for YouTube and Discover, beginning the week of June 17th, 2019. This means that any standard Shopping campaigns that target the Search Network will automatically enabled to target the Content Network. After this process, developers using the Google Ads API or the AdWords API can give users the ability to opt-in/opt-out. They can do this by changing the campaign target network as follows:

• Google Ads API - Modify the NetworkSettings of the standard Shopping campaign to set target_content_network to true or false.
• AdWords API - Modify the NetworkSetting of the standard Shopping campaign to set targetContentNetwork to true or false.

Ads with these settings will only be eligible to appear on YouTube and Google Discover from the week of July 15th, 2019. During that week, you may start seeing new metrics as part of your reporting data. Depending on which API you are using you can access the metrics by doing the following:

• Google Ads API - Use GoogleAdsService.Search to request reporting data and check the segment field ad_network_type for type CONTENT.
• AdWords API - Download the SHOPPING_PERFORMANCE_REPORT and check either of the two segment fields AdNetworkType1, AdNetworkType2 for type CONTENT.

Note: If you would like to upgrade to the Google Ads API from the AdWords API, please see more information our blog.

If you have any questions or need help, please contact us via the forum.
- Ian Ballantyne, on behalf of the Google Ads API Team