Upcoming changes to environment and position targeting in DV360

Update (Aug 8, 2019): Replacement field mappings have been updated to align with changes to the SDF v5 release notes.

On August 26, 2019, we'll be introducing a number of changes to environment and position targeting in Display & Video 360. These changes are being made to allow you to target your ads with increased accuracy and granularity. To learn more about these changes and how they will affect various parts of the Display & Video 360 product, visit the help center.

How will this affect API users?

A new version of Structured Data Files (SDF) will launch alongside these changes, containing new fields that allow you to retrieve and set all of the new targeting options. At the same time, existing SDF versions will be updated to disallow retrieving and setting legacy environment and position targeting options.

The following legacy fields will no longer be populated on download and will return errors on upload for SDF v3.1, v4, v4.1, and v4.2. Suggested SDF v5 replacement fields are provided where applicable.

SDF Entity	Legacy Field	New SDF v5 Field(s)
Campaign	Environment Targeting	Environment Targeting
	Viewability Targeting Ad Position - Exclude	No longer supported
	Viewability Targeting Ad Position - Include	Position Targeting - Display On Screen
Insertion Order	Environment Targeting	Environment Targeting
	Video Ad Position Targeting	Position Targeting - Video Position In Content
	Viewability Targeting Ad Position - Exclude	No longer supported
	Viewability Targeting Ad Position - Include	Position Targeting - Display On Screen
Line Item	Environment Targeting	Environment Targeting
	Video Ad Position Targeting	Position Targeting - Video Position In Content
	Viewability Targeting Ad Position - Exclude	No longer supported
	Viewability Targeting Ad Position - Include	Position Targeting - On Screen

If you are a current user of SDF and rely on any of the legacy fields listed above, you will need to migrate to SDF v5 in order to make use of the new targeting fields. While this SDF version will not be available until August 26, we are providing a preview of the documentation that you can use to prepare.

Questions about this or anything else DV360 related? Contact our support team.

 - Jonathon Imperiosi, DBM API Team