Structured Data Files v5 now available in the DoubleClick Bid Manager API

Today we're announcing the general availability of Structured Data Files (SDF) v5 in the DoubleClick Bid Manager API. Highlights of this release include:

• Updates to environment targeting
• TrueView for action
• Regional location list targeting
• Deal simplification updates
• IO-level budget optimization

As previously announced, this release introduces a number of breaking changes to SDF v3.1, v4, v4.1, and v4.2. All existing SDF users who rely on legacy targeting fields must now migrate in order to make use of the new, enhanced targeting fields in SDF v5.

Retiring older API versions

We're also introducing a new deprecation schedule and announcing the deprecation of all SDF versions prior to v5. Moving forward, we will generally only support 3 versions of SDF at a time and sunset the oldest version 4 months after a new release. In order to help developers adjust to this new schedule, we're providing an extended migration period for these newly deprecated versions and announcing a sunset date of February 28, 2020 for SDF v3.1, v4, v4.1, and v4.2.

These versions will remain active and supported until the sunset date, and we encourage you to use this time to update your applications. After the sunset date, requests to these versions will no longer work, preventing you from accessing SDF.

Get started with SDF v5

All SDF users are encouraged to begin requesting v5 files in order to take advantage of the new features listed above. To do so, simply pass 5 as the value of version when calling Sdf.download. For workflows that are dependent on older SDF formats, you can find additional details about the file format changes in the release notes.


Questions about this or anything else DV360 related? Contact our support team.

 - Jonathon Imperiosi, DBM API Team