We're happy to announce that v202002 of the Google Ad Manager API is available starting today. This version includes several new features around video ads.
For “Ad Exchange historical” reports, there are several new video Columns available beginning with “AD_EXCHANGE_VIDEO_”. Here are a few of the new metrics:
- AD_EXCHANGE_VIDEO_START – the number of impressions where the video was played for video ads by Ad Exchange properties
- AD_EXCHANGE_VIDEO_SKIPS – The number of times a skippable video is skipped
- AD_EXCHANGE_VIDEO_UNMUTE – The number of times a user unmutes the video ad
You can now associate a video
Creative with an ad registry, such as Ad-ID or Clearcast. Video metadata is also getting enhanced with the addition of Content.contentBundleIds to show which ContentBundles a Content object belongs to and Content.cmsMetadataValueIds to show which CmsMetadataValues are associated with a Content object.The release notes contain the full list of API changes for v202002 and all other active API versions.
Feel free to reach out to us on the Ad Manager API forum with any API-related questions.
- Donovan McMurray, Ad Manager API Team