Beginning
the week of Mar 4th, 2020, Shopping ads (both Product Shopping ads and Showcase Shopping ads) in your
standard Shopping campaigns that target the Google Display Network will be
eligible to appear on Gmail in addition to YouTube and
Google Discover. This means that reporting information will include Gmail in addition to YouTube and Google Discover for the following configurations:
To allow your advertisers to
opt-in/opt-out of Gmail, YouTube and Google Discover for standard Shopping campaigns, you will need to enable or disable the following setting:
- Google Ads API - Modify the NetworkSettings of the standard Shopping campaign and set
target_content_network to true (opt-in) or false (opt-out).
- AdWords API - Modify the NetworkSetting of the standard Shopping campaign and set
targetContentNetwork to true or false.
If you have any questions or need help, please contact us via the
forum.
- Ian Ballantyne, on behalf of the Google Ads API Team
