Prerequisites
In order to get the most out of this webinar, we suggest you develop a basic understanding of the Google Ads API. In order to learn more, please visit our API Overview documentation or check out this Google Ads API Overview workshop from 2019. In addition, you may find this post useful to learn how conversion tracking works in Google Ads.
Agenda
The webinar will cover the topics below and include code walkthroughs to demonstrate how to perform different actions with the Google Ads API client libraries. We will also be hosting a live Q&A at the end.
- What conversion actions are
- How to create and utilize conversion actions
- How remarketing works in the Google Ads API
- How to define different audience types
- How to measure audience performance
Feel free to add the event to your calendar. In addition, you can set a reminder for the event on YouTube by clicking the “Set reminder” button on the YouTube event page.
We look forward to sharing our knowledge of the Google Ads API with you and answering your questions. If you have any questions or need additional help, contact us via the forum or at googleadsapi-support@google.com.
- Devin Chasanoff, on behalf of the Google Ads API Team