Monday, November 8, 2021

Announcing DSA Page Feeds and Dynamic Remarketing Feeds are migrating to Assets

Today we’re announcing the upcoming migration of dynamic search ads (DSA) page feeds and dynamic remarketing feeds to assets in the Google Ads API. These assets are only available in the Google Ads API.

Asset-based configuration will replace the current feed services in the Google Ads API. All existing DSA and dynamic remarketing feeds are migrating to assets. We recommend that API users manually migrate their existing feeds before the auto-migration date. After the auto-migration date, any existing feeds will be removed and replaced with asset-based equivalents. Since there will be no link between legacy feeds and the auto-migrated assets, it is advised that API users migrate their own feeds if maintaining this link is important to your use case.
Legacy Type Asset Available Auto Migration Date
DSA Page Feed
Dynamic Remarketing:
  • Education
Google Ads API v9 27 April 2022
Dynamic Remarketing:
  • Custom
  • Flight
  • Hotel
  • Real estate
  • Travel
  • Location
  • Job
Google Ads API v10_1 5 October 2022


What do you need to do?
You need to migrate your DSA page feeds and dynamic remarketing feeds to use the new asset types as soon as possible. You should remove feed-based entities after migrating. During the migration period, legacy feeds and asset-based feeds may coexist and both serve in a campaign. See our DSA and dynamic remarketing migration guides for details. Consider developing and testing your Asset-based implementation using a test account.

After the automatic migration dates, you will no longer be able to get, create, or mutate legacy feeds in the AdWords API or the Google Ads API.

Note that if you only upload and manage feeds via the Google Ads UI, they will be automatically migrated to assets and there is no further action required on your part.

If you have any questions or need additional help, contact us via the forum.