This will affect the following tools:
- Full-service
- Shopping-only, Smart Shopping-only, Hotel-only and App Promotion-only API tools
- Special purpose tools that offer campaign creation or management functionality
- Reporting-only tools
For precise details, see the updated Google Ads API Required Minimum Functionality.
The following features are not changing and are still required:
| Item Number | Functionality |
|---|---|
| C.10 | Create campaign |
| C.96 | Set bidding option: Target CPA (Portfolio and Standard) |
| C.97 | Set bidding option: Target ROAS (Portfolio and Standard) |
| C.98 | Set bidding option: Maximize Conversions (Standard) |
| C.120 | Set budget |
| C.260 | Add keyword |
| C.300 | Set keyword match type |
| M.96 | Edit bidding option: Target CPA (Portfolio and Standard) |
| M.97 | Edit bidding option: Target ROAS (Portfolio and Standard) |
| M.98 | Edit bidding option: Maximize Conversions (Standard) |
| M.110 | Pause / enable / remove campaign |
| M.130 | Pause / enable / remove ad |
| M.140 | Pause / enable / remove keyword |
| R.40 | Ad Group Ad |
| R.50 | Keyword View |
| R.70 | Search Term View |
| R.130 | Bidding Strategy |
The following features are still required but simplified or reduced in scope:
| Item Number | Functionality | Change |
|---|---|---|
| C.20 | Enable geo targeting | Required. Optional to expose to the user if only one country is relevant for the user base. |
| C.30 | Enable language targeting | Required. Optional to expose to the user if only one language is relevant for the user base. |
| C.65 | Create website / call conversion and generate code snippet | Requires at least one type of conversion tracking. |
| C.75 | Callout extensions | Required account level only. |
| C.80 | Callout extensions | Required account level only. |
| C.190 | Create ad group | Optional: ability to create multiple ad groups. |
| C.270 | Add ad group negative keywords | Change from Ad Group level to Campaign level. |
| M.10 | Edit campaign settings | Only settings required at creation time would be required at change time (e.g. NetworkSettings would not be required to edit, since C.50 is no longer a requirement). |
| R.10 | Customer | Optional if only implementing one campaign. |
| R.20 | Campaign | Remove requirements for segments.ad_network_type and segments.device. |
| R.100 | Dynamic Search Ads Search Term View | Required only if implementing Dynamic Search Ads. |
The following features are no longer required. Developers may continue to use these features (unless already sunset), but they are no longer required in order to maintain compliance with the Terms & Conditions of using the Google Ads API. All these features, unless already sunset, are considered optional.
Shopping-only features (indicated by *) are still required for shopping-only tools, but are no longer required for Full-service tools.
| Item Number | Functionality |
|---|---|
| C.14 | Set mobile platform bid adjustment |
| C.15 | Set tablet and desktop platform bid adjustments |
| C.21 | Enable distance targeting |
| C.25 | Set geo bid adjustment |
| C.41 | Set Expanded Dynamic Search Ads |
| C.42 | Set campaign DSA settings |
| C.50 | Opt in/out of networks |
| C.70 | Location extensions |
| C.72 | App extensions |
| C.90 | Set bidding option: Manual CPC |
| C.95 | Set bidding option: Enhanced CPC |
| C.101 | Set bidding option: Maximize clicks (Portfolio) |
| C.140 | Set delivery method |
| C.191 | Set ad group max CPC bid |
| C.192 | Set ad group max CPA |
| C.193 | Set ad group target ROAS |
| C.200 | Add expanded text ad |
| C.290 | Set keyword max CPC |
| C.311 | Set keyword final URL |
| C.320 | Account-level tracking template |
| C.321 | Campaign-level tracking template |
| C.325 | Campaign-level custom parameters |
| C.326 | Ad group-level custom parameters |
| C.328 | Account-level final URL suffix |
| C.329 | Campaign-level final URL suffix |
| C.500 | Create shopping campaign* |
| C.505 | Set merchant identifier* |
| C.506 | Set sales country* |
| C.510 | Set inventory filter* |
| C.520 | Create product ad* |
| C.525 | Add first (root) product partition* |
| C.530 | Local inventory ads* |
| C.610 | Call ads |
| C.700 | Create ad group/campaign criterion that targets/excludes user list |
| C.710 | Set userlist targeting bid adjustment for search network campaigns and ad groups |
| M.15 | Edit mobile, tablet, and desktop platform bid adjustments |
| M.20 | Edit ad group settings (all ad group-related required settings in Creation Functionality) |
| M.25 | Edit geo bid adjustment |
| M.35 | Enable ad rotation |
| M.40 | Edit keyword max CPC |
| M.100 | Edit expanded text ad |
| M.101 | Edit bidding option: Maximize clicks (Standard) |
| M.120 | Pause / enable / remove ad group |
| M.150 | Edit inventory filter* |
| M.160 | Subdivide (add product partition)* |
| M.170 | Remove product partition* |
| M.180 | Edit product partition max CPC* |
| M.190 | Exclude product partition (delegate)* |
| M.320 | Manage all tracking templates in creation functionality |
| M.325 | Manage all custom parameters in creation functionality |
| M.328 | Manage all final URL suffixes in creation functionality |
| M.700 | Edit ad group/campaign criterion that targets/excludes user list |
| M.710 | Edit userlist targeting bid adjustment for search network campaigns and ad groups |
| R.30 | Ad Group |
| R.80 | Geographic View |
| R.110 | Shopping Performance View* |
| R.120 | Product Group View* |
| R.150 | Campaign Audience View Ad Group Audience View |
* These features are not required for Full-service tools. Shopping-only RMF tools still need to implement these features.
If you have questions specific to RMF, please contact the Google Ads API Compliance team.
If you have any questions or need additional help about the API, contact us via the forum.
David Wihl, Google Ads API Team