Wednesday, May 25, 2022

Expanded Text Ads (ETA) Creation and Editing will Cease on June 30, 2022

As previously announced, starting June 30, 2022:
  • You will no longer be able to create or edit Expanded Text Ads
  • If you attempt to create an ETA you will receive the error CANNOT_CREATE_DEPRECATED_ADS
  • If you attempt to modify an ETA you will receive the error CANNOT_MODIFY_AD
  • Expanded text ads will continue to serve, and you will still see reports on their performance going forward
  • You will be able to pause and resume your expanded text ads, or remove them if needed
We encourage you to transition to Responsive Search Ads (RSA).

If you have any questions, please contact us on the forum.