Wednesday, April 12, 2023

Display & Video 360 optimized targeting rollout extended through early May 2023

The period for the gradual rollout of optimized targeting in Display & Video 360 has been extended and will now complete in early May instead of mid-April as previously announced.

The extension of this rollout does not alter any of the changes to the Display & Video 360 API and Structured Data Files (SDFs), so users should continue to apply the recommendations detailed in the previous blog post to prepare.

If you have questions regarding these changes or need help with these new features, please contact us using our support contact form.