With v18 of the Google Ads API, you can now use the Recommendations.GenerateRecommendations method during campaign construction to retrieve optimized budget suggestions for Performance Max and Search campaigns.
When using the GenerateRecommendations method with a recommendation type of CAMPAIGN_BUDGET, you can supply inputs, such as final URL and bidding strategy, which Google machine learning models will use to generate budget recommendations. Google Ads API users that provide a campaign creation interface can provide budget prefills that fit into the campaign creation workflow. As with many recommendation types, campaign budget recommendations provide projected impact metrics to help understand the effect that implementing the recommendation will have on account performance.
Explore additional Recommendations API features
Recommendations in the Google Ads API offer several ways to increase your campaigns' performance through customized suggestions like adding new keywords or updating your bidding strategy. With RecommendationSubscriptionService, you can subscribe to automatically apply specific recommendation types of your choosing for your account. To retrieve and process recommendations directly, you can leverage the recommendation reporting resource.
To explore the full recommendations offering, check out our implementation guide.
- Laura Chevalier, Google Ads API Team