Here are the highlights:
- You can now use
GenerateRecommendationsduring campaign construction to retrieve optimized budget suggestions for Performance Max and Search campaigns. - A new
performance_max_placement_viewreport allows developers to query performance data for a given placement where Performance Max ads served. - Replaced the
summary_row_settingandreturn_total_results_countfields ofSearchGoogleAdsRequestwith thesearch_settingsfield, which allow developers to freely specify ifsummary_row,total_results_countandresultswill be returned withSearchGoogleAdsResponse. - Added new segments for
campaignandad_groupreports to allow for segmenting performance data based on a specific destination, such as a city or a country, for Hotel and Search campaigns. - Added support for Travel Feeds in Search Ads with a new click type (
ClickType.TRAVEL_ASSETS) and a new asset type (AssetSetType.TRAVEL_FEED). - Added
DataLinkService.CreateDataLink, which allows customers to link their Google Ads account to creator videos and enables running partnership ads. - Added
content_criterion_viewwhich returns performance metrics of targeted contents, such as keywords, placements and topics, for Display, Demand Gen and Video campaigns. Renamed AssetType.DISCOVERY_CAROUSEL_CARDtoAssetType.DEMAND_GEN_CAROUSEL_CARD.- Added
AdGroup.exclude_demographic_expansionwhich allows excluding demographics from being expanded whenoptimized_targeting_enabledis true, a feature that was previously only supported for Demand Gen. PhoneCallDetails.call_recording_urlwill be empty instead of providing an invalid URL if the call recording doesn’t exist for the given Local Services lead conversation.- Added new metrics related to invalid clicks which can be queried with the
campaignreport.
The following resources can help you get started: If you have any questions or need additional help, contact us via the forum.