We’ve heard your requests for faster API access to Ads features available in the Google Ads UI. We will accelerate our launch timeline to have Google Ads API monthly releases, except for during the end of year holiday period.
We will increase the number of major releases from 3 per year to 4 per year. The remaining releases will be minor releases, only adding incremental new non-breaking features. We have also adjusted the sunset schedules to avoid extra version migrations that will burden the API developers. Each major release will now be available for one year after the release.
Release schedule for 2026
With the new timeline, the tentative release schedule for 2026 will be as shown in the following table. Please keep in mind that these dates are only estimates and may be adjusted going forward. Additionally, releases may be added, removed, or switched between major and minor versions.
Version | Planned Release Type* | Projected launch* | Projected sunset* |
V23 | Major | January 2026 | February 2027 |
V23_1 | Minor | February 2026 | February 2027 |
V23_2 | Minor | March 25, 2026 | February 2027 |
V24 | Major | April 2026 | May 2027 |
V24_1 | Minor | May 2026 | May 2027 |
V24_2 | Minor | June 2026 | May 2027 |
V25 | Major | July 2026 | August 2027 |
V25_1 | Minor | August 2026 | August 2027 |
V25_2 | Minor | September 2026 | August 2027 |
V26 | Major | October 2026 | November 2027 |
V26_1 ** | Minor | November 2026 | November 2027 |
* Estimated and subject to change.
** This is designated as an optional release due to overlap with the holiday season.
Sunset schedule for 2026
The following is the tentative sunset schedule for 2026. As with releases, these dates are only estimates and may be adjusted going forward.
Version | Projected sunset* |
V19 | February 2026 |
V20 | June 2026 |
V21 | August 2026 |
V22 | October 2026 |
* Estimated and subject to change.
How to get help
As always, you can find the details of individual releases at the following pages.
If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord server.