Thursday, September 4, 2025

More frequent releases coming for the Google Ads API

We’ve heard your requests for faster API access to Ads features available in the Google Ads UI. We will accelerate our launch timeline to have Google Ads API monthly releases, except for during the end of year holiday period.

We will increase the number of major releases from 3 per year to 4 per year. The remaining releases will be minor releases, only adding incremental new non-breaking features. We have also adjusted the sunset schedules to avoid extra version migrations that will burden the API developers. Each major release will now be available for one year after the release.

Release schedule for 2026

With the new timeline, the tentative release schedule for 2026 will be as shown in the following table. Please keep in mind that these dates are only estimates and may be adjusted going forward. Additionally, releases may be added, removed, or switched between major and minor versions.

Version Planned Release Type* Projected launch* Projected sunset*
V23 Major January 2026 February 2027
V23_1 Minor February 2026 February 2027
V23_2 Minor March 25, 2026 February 2027
V24 Major April 2026 May 2027
V24_1 Minor May 2026 May 2027
V24_2 Minor June 2026 May 2027
V25 Major July 2026 August 2027
V25_1 Minor August 2026 August 2027
V25_2 Minor September 2026 August 2027
V26 Major October 2026 November 2027
V26_1 ** Minor November 2026 November 2027

* Estimated and subject to change.

** This is designated as an optional release due to overlap with the holiday season.

Sunset schedule for 2026

The following is the tentative sunset schedule for 2026. As with releases, these dates are only estimates and may be adjusted going forward.

Version Projected sunset*
V19 February 2026
V20 June 2026
V21 August 2026
V22 October 2026

* Estimated and subject to change.

How to get help

As always, you can find the details of individual releases at the following pages.

If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord server.