Today, we’re announcing the v22 release of the Google Ads API . To use some of the v22 features, you must upgrade your client libraries and client code. All the updated client libraries and code examples have been published.
Here are some of the key features in this release:
Smart Bidding Exploration for Target ROAS bidding strategies on Search: You can now retrieve time-segmented diversity metrics via the API. Learn more about Smart Bidding Exploration from our blog post and help center article .
Improvements for DemandGen campaigns: We have added support for new asset generation automation options and bidding strategies for DemandGen campaigns.
Generative AI support for asset generation: We have introduced a new AssetGenerationService in beta that generates text and image assets using generative AI.
Improvements for Performance Max campaigns: We have added campaign level API support for image enhancement and image extraction asset automation settings. Additionally, we’ve enhanced the reporting for Performance Max campaigns with added reporting segments and a new feed_types field to indicate which types of feeds are attached to the campaign.
Improvements for App campaigns for installs (ACi): We have added new bidding goals for App campaigns for installs (ACi) to optimize without specifying a target, which is useful for rapid scaling or when it is challenging to determine the right target.
Where can I learn more?
The following resources can help you get started:
Please come join us for a walkthrough of this release in our "Google Ads API Release Highlights" event on discord on October 16th at 11am ET. If you have any questions or want to discuss this post, please also reach out to us in the #ads-api channel there.
For technical support issues, please reach out to https://support.google.com/google-ads/gethelp
Anash P. Oommen , Google Ads API Team
