The
Content API for Shopping
will sunset on August 18, 2026 , to be replaced by the
Merchant API . This migration provides a shift toward more robust, scalable, and
feature-rich integrations. For Google Ads scripts users, the Google Ads
scripts editor will begin rolling out Merchant API support on
April 22, 2026 . While the Content API for Shopping will
remain available until its sunset, here’s what to expect from the Merchant
API.
Understanding the Merchant API
The Merchant API offers important changes and improvements over the Content
API for Shopping:
Modular Design: The Merchant API is broken down into
sub-APIs. This allows for:
Faster access to new features and updates.
Easier versioning and maintenance.
Reduced disruption, as changes in one sub-API are less likely to impact
others.
New Features & Capabilities:
Omnichannel Support: Designed with Omnichannel in mind,
though it provides backward compatibility for legacy separate online/local
offer structures using the legacy_local flag.
Take a look at the
Merchant API migration guide
for more detail on the changes between APIs.
How to get started
The Merchant API will be available as an Advanced API in the Google Ads
scripts editor, just as the Content API is.
If you have any questions or want to discuss this post, please reach out to us
on our
“Google Advertising and Measurement Community” Discord server .
