Starting on June 15, 2026, the Google Ads API will no longer accept new adopters of offline conversion imports, including enhanced conversions for leads. As with our previous announcements for session attributes and IP address , and Customer Match , Data Manager API is now the primary API for importing offline conversions.
Developers who have not adopted offline conversion imports or Enhanced conversion for leads, or have not imported offline conversions between December 2025 and May 2026, will receive an error if they attempt to import offline conversions. Developers who have already adopted offline conversions or Enhanced conversions for leads can continue importing using the Google Ads API while they integrate with the Data Manager API.
See our migration guide for Google Ads API users to start integrating with the Data Manager API.
Technical details
Reach out to the Google Ads API support or Data Manager API support channels if you have any questions.
If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord server .
- Ben Karl, on behalf of the Google Ads API Team