Google Marketing Platform event ingestion
The Data Manager API has introduced support for
sending offline conversion events
to Google Marketing Platform products, including Campaign Manager 360, Search
Ads 360, and Display & Video 360.
The
AdIdentifiers dclid, impressionId,
matchId, and
encryptedUserIds Get started guide
to see which fields are required for uploading conversions that occur away
from your website.
If you're currently using the
Campaign Manager 360 API
for conversion uploads, we recommend reviewing our
upgrade guide
to explore the advantages of the Data Manager API. These include a unified
schema across all Google advertising products,
encryption
of user identifiers such as email and phone number, and the ability to
route events to multiple destinations
in a single request.
Composite data & IP ingestion for Google Ads Customer Match
In addition, you can now
send IP addresses in Google Ads Customer Match uploads
using the new
CompositeData
field.
Composite data
allows you to include IP data, either on its own or alongside user identifiers
like email address, phone number, and address information. Providing IP
addresses along with their corresponding observation timestamps in
IpData
will help drive higher match rates for Google Ads Customer
Match beginning in Q3 2026.
While we'll continue to support the
user_data
field for user identifier uploads, we recommend sending user identifiers using
composite_data
to ensure your integration is ready for future improvements and features.
Get started
Learn how to upgrade your existing Campaign Manager 360 offline conversion upload workflows:
Learn how to send IP addresses for Google Ads Customer Match:
If you have any questions or want to discuss this post, please reach out to us
on our
"Google Advertising and Measurement Community" Discord server . You can also contact us through the
support page
if you have an issue or need help with the API.
If you’re interested in becoming a data partner, please fill out the
Partner Interest Form .
