We are thrilled to share the newest episode of Ads DevCast , the podcast series brought to you by Google’s Ads Developer Relations team.
This episode features a conversation with Data Manager PMs Xuezhu Li and Stephen Chang on unlocking data strength using the Data Manager API .
Watch it: goo.gle/watchadsdevcast
Hear it: goo.gle/listenadsdevcast
Streamlining Ingestion: Send Once, Fan Out Everywhere
Ingesting first-party signals into disparate advertising and measurement platforms has historically required building and maintaining separate, asynchronous ingestion pipelines. In this episode, Xuezhu explains how the Data Manager API introduces a "send once, fan out everywhere" architecture. You push your first-party data in one time, and the system seamlessly routes and distributes it across whichever destinations you choose, such as: CM360, DV360, SA360, and GA4 .
Effortless Pipeline Monitoring with the Status API
For developers managing high-volume ingestion pipelines, tracking execution health is critical. The episode explores the new Status API — a dedicated request-tracking service that lets you monitor pipeline health using a simple request ID. Instead of digging through legacy multi-step offline queries, you get unified status checks with aggregated row-level error reporting.
Built-In Privacy & Confidential Compute
The Data Manager API is built from the ground up to keep sensitive user signals secure. That’s why it provides Confidential Match . Confidential Match relies on Confidential Compute , utilizing hardware-isolated Trusted Execution Environments (TEEs) to ensure your data remains completely locked down even during active processing.
Four Reasons to Adopt & Engineering Best Practices
Stephen and Xuezhu break down the four core reasons to adopt the Data Manager API today:
Performance
Privacy
New Features
Developer Experience
We Want to Hear From You
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If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Developers Community” Discord server . Also follow our new Google Advertising and Measurement Developers” LinkedIn page .
Cory Liseno
Google’s Advertising and Measurement Developer Relations team
