Today we’re announcing the general availability of Structured Data Files v11 . All users can now use v11 when downloading and uploading SDFs in the Display & Video 360 interface.
SDF v11 includes the following changes:
Expanded the availability of Lookalike audience inclusion and exclusion targeting to all ad groups except for those under YouTube Ad Sequence line items.
Added support for Business Chain proximity targeting to the line item file format.
Updated the format of four existing YouTube third-party vendor columns in the line item file format to incorporate reporting IDs and support multiple vendor assignments. The related YouTube third-party vendor reporting ID columns, now redundant, have been removed.
Added new columns, column options, and column restrictions to support YouTube Instant Deal line items, their ad groups, and their ads. Support for YouTube Instant Deals is in beta and only available to allowlisted partners. YouTube Instant Deal line items and the ad groups and ads under them will not be included in any downloaded files and can only be uploaded through the YouTube Instant Deal creation workflow of the Display & Video 360 interface.
See the release notes for the details on the changes in v11. Please be aware that if you are using a version earlier than v10, you are using a deprecated version that will sunset in January 2027. Follow the instructions in our migration guide to migrate to v11 from any available version.
If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord server .
