Google Ads Developer Blog: ad

What will be the impact of opting out?only the opted out accountsmigration scheduleWhat do I need to do?We strongly recommend that you migrate your extensions yourself if feasible.extension migration documentationBe sure to remove the Feed-based extension once you have successfully copied an extension to an Asset to avoid duplication during the automatic migration.If you choose to allow the automatic migration to proceedIf you choose to opt outFebruary 15, 2022.must completethis form

A contact email at which you can be reached should any issues arise during the opt out process.

The developer token that you use to manage the accounts.

Acknowledgements of the effects of opting out.

An uploaded text file containing the customer IDs that you wish to opt out, one per line. If you need to generate a list of customer IDs, we recommend utilizing the GetAccountHierarchy example in each client library’s AccountManagement directory. This example will return the resource names of all accounts reachable from a given manager account.

August 30, 2021July 16, 2021October 13, 2021forumgoogleadsapi-support@google.com

- Andrew Burke, Google Ads API Team

Asset-based Extensions: Updated Availability and new ValueTrack Parameter

Monday, 28 June 2021

As previously announced, all ad extensions are migrating to the new Asset-based extension paradigm. You must update extensions support in your implementation and migrate existing Feed-based extensions to Asset-based extensions. See the migration schedule for important sunset dates.

What has changed

The following Asset-based extension types are now available to all accounts:

Though originally scheduled for release later this year, Asset-based Image extensions will not be available in the Google Ads API until 2022. When available, we will publish an updated sunset timeline for Feed-based Image extensions to this blog and in our extension migration documentation.

Lastly, the new {extensionid} ValueTrack parameter will be available beginning June 24, 2021. You can use this parameter to track clicks on your Asset-based extensions. The {extensionid} parameter for Asset-based extensions mirrors the behavior of the existing {feeditemid} parameter for Feed-based extensions.

What you need to do

Migrate Callout, Promotion, Sitelink, and Structured Snippet extensions in your accounts to Asset-based extensions using the Google Ads API. We encourage you to do so as soon as possible so as to continue to be able to modify your extensions; Callout, Promotion, Sitelink, and Structured Snippet Feed-based extensions will automatically migrate to Asset-based extensions on October 20, 2021. You will soon be able to opt individual Google Ads client accounts out of this auto migration; the opt out process will be announced on this blog when available. Please see our extension migration guide for the most up-to-date and relevant information. Note that Asset-based extensions are not supported in the AdWords API.

You can now use the {extensionid} ValueTrack parameter to track clicks on any Asset-based extensions that you have created. The {feeditemid} parameter does not apply to any clicks on Asset-based extensions, and {extensionid} does not apply to clicks on Feed-based extensions. To continue attributing clicks correctly, you should update any URLs that currently use the {feeditemid} ValueTrack parameter to also include the new {extensionid} ValueTrack parameter. You should therefore set both {feeditemid} and {extensionid} in the same URL, though only one will be populated depending on the source of the click.

If you have any questions or need additional help, contact us via the forum or at googleadsapi-support@google.com.

- Andrew Burke, Google Ads API Team

Google Ads scripts now supports price extensions

Thursday, 8 August 2019

We’re excited to announce support for price extensions in Google Ads scripts starting today.

Price extensions allow you to add details about your business’s offerings and prices to a text ad, and are supported at the account, ad group, and campaign level.

You can see how to implement price extensions in our AdsApp.Extensions documentation, or check out some example code using these extension types.

If you have any questions or concerns, please don't hesitate to contact us via our Google Ads Scripts forum.

-Tina Nguyen, Google Ads scripts Team

More AdWords structured snippet header translations!

Friday, 2 June 2017

We’ve enhanced structured snippets to now have even more header translations, increasing from 12 to all AdWords languages. Structured snippets are extensions that highlight products and services in your ads. Existing structured snippets will not change, so no AdWords API code changes are necessary, but consider adding structured snippets to any campaigns targeting the newly available languages.
Here are some resources to get you started with structured snippets:

As always, if you have any questions, please contact us via the forum.

Nadine Sundquist, AdWords API Team

Support for new extension types in AdWords scripts

Wednesday, 3 May 2017

We're excited to announce support for additional extension types in AdWords scripts starting today. The newly supported extension types are:

Message extensions, supported at the campaign and ad group level. These allow mobile users to send a text to your business directly from the ad.
Structured snippet extensions, supported at the campaign and ad group level. These allow you to highlight specific aspects of your products.

In addition, we're adding support for account level sitelink extensions, which were already supported at the campaign and ad group levels.

You can see all the technical details for how to implement these over on our AdWordsApp.Extensions documentation, or you can check out some example code using these extension types on our examples page.

If you have any questions about these changes or AdWords scripts in general, you can post them on our developer forum.

- Mike Cloonan, AdWords API Team

Automatic removal of invalid location extension filters

Tuesday, 24 January 2017

AdWords offers several different strategies for configuring filters for your Google My Business locations. However, users sometimes choose filters that do not match any locations, which results in no location extensions appearing with ads.

What's changing?
Starting on February 14, 2017, AdWords will perform a daily check to determine if the following location extension feed item filters are not matching any Google My Business locations:

If any such invalid filters are found, they will be automatically cleared as outlined in the updated Location Extensions guide.

Please keep the following details in mind:

The periodic check will only clear matchingFunction filters on a CampaignFeed or AdGroupFeed for location extensions (placeholderType = 7). It will not clear filters on those objects for location targeting (criterionType = 77).
The periodic check will not clear matching functions of the form IDENTITY(false), since these indicate that you want to disable location extensions for a campaign or ad group.

What you should do

To minimize the impact of the periodic check, regularly review your application's location feed setup and ensure that you are choosing filtering options on your PlacesLocationFeedData and matching functions that actually match locations in your Google My Business account.
Make sure that your application will be able to handle the filter changes made by the periodic check.

If you have any questions, please post on the AdWords API Forum.

- Josh Radcliff, AdWords API Team

Support for account-level sitelinks in AdWords API

Thursday, 1 September 2016

Sitelinks in ads let you show additional links to specific pages on your website and are an effective way to drive traffic to your business. Account level sitelinks started rolling out recently in the AdWords user interface.

The AdWords API already supports sitelinks at the account level across all versions without any changes. You can use the CustomerExtensionSettingService to read and mutate the existing extension type SitelinkFeedItem, or associate sitelinks via Feed services.

If you have any questions, please let us know on the forum.

- Danial Klimkin, AdWords API Team.

AdWords API - Upgrading to account-level location extensions

Wednesday, 23 July 2014

Update: All new location extensions created on or after October 16th, 2014 can only be created as new account-level feed-based location extensions.

On July 14th, 2014, AdWords announced upgraded location extensions, a more efficient way to manage and use business locations in ads by linking Google My Business and AdWords accounts.

The upgrade is taking place in phases for AdWords accounts throughout the coming months. The next phase of account upgrades is scheduled to start on August 25, 2014. All AdWords accounts will to be upgraded by November, 2014.

The upgrade has direct impact to AdWords API client applications. If you are using the CampaignAdExtensionService to manage LocationExtensions or LocationSyncExtensions, then you’re using the legacy location extensions that are being phased out. After an account is upgraded, you’ll need to use the new account-level feed-based location extensions.

How will existing location extensions be upgraded by Google?

Please review the AdWords Help Center article for all upgrade scenarios. For AdWords API developers, most accounts will fall into one of these scenarios:

Accounts that don’t have any existing legacy location extensions.
Accounts that have existing legacy location extensions not sourced from a Google My Business account (i.e., using LocationExtensions only).
Accounts that have existing legacy location extensions sourced from a Google My Business account (i.e., using LocationSyncExtensions).

If you programmatically create AdWords accounts that are not associated with any user, please get in touch with your Google representative for migration support.

Accounts that don’t have any existing legacy location extensions

For accounts that aren’t using any LocationExtensions or LocationSyncExtensions but will begin using location extensions, you should use feed-based location extensions instead.

Accounts that have existing legacy location extensions not sourced from a Google My Business account

If you’re using LocationExtension entities to manage individual locations, the automatic upgrade process will perform the following:

Accounts that have existing legacy location extensions sourced from a Google My Business account

If you’re using LocationSyncExtension to link campaigns to a Google My Business account, then the automatic upgrade process will perform the following:

The campaign-level links to the Google My Business account will be switched to a single link at the account level.
- A CustomerFeed with the Location placeholder type will be created for the account.
Any existing LocationExtension entities will be removed, so make sure they’re copied to the linked Google My Business account before the upgrade.
Ads in all campaigns will be served with locations from the linked Google My Business account (you can create a CampaignFeed to further filter or disable location extensions served for a given campaign).

If an AdWords account is already linked to Google My Business at the account level using CustomerFeed, any existing legacy location extensions will be removed during the upgrade process.

How do I know if an account has been upgraded?

An account is considered upgraded if either condition is true:

It has a CustomerFeed for the Location placeholder type. You can query CustomerFeedService to check:
```
select FeedId, PlaceholderTypes where PlaceholderTypes = 7
```
It has neither a CustomerFeed nor legacy LocationExtension or LocationSyncExtension entities.

In an upgraded account, any attempts to create legacy location extensions using the CampaignAdExtensionsService will return the AdExtensionError.INVALID_ADEXTENSION_TYPE error.

How do I continue to manage locations?

There’s currently no API support for Google My Business. Locations are managed via the Google My Business Locations interface, which supports bulk management.

Can I start using upgraded location extensions before an account is upgraded?

Since the upgrade process is complicated for many accounts, the simplest approach is to allow accounts using legacy location extensions to be automatically upgraded (account owners will be notified 30 days before the upgrade).

What about reporting?

For upgraded accounts, you’ll need to use the Placeholder Feed Item Report rather than the Ad Extensions Performance Report to download statistics for each location.

We are here to help

If you have any questions about this upcoming change or anything else related to the AdWords API, please contact us on the AdWords API forum or via the Google Ads Developers Google+ page.

- Ray Tsang, AdWords API Team

New feed-based location extensions in v201402 of AdWords API

Friday, 14 March 2014

As previously announced, AdWords API v201402 lets you manage your upgraded, feed-based location extensions in addition to your campaign location extensions. Upgraded location extensions are linked to your Google Places for Business account and offer significant benefits over manually entered location extensions. Most importantly, once you configure your upgraded location extensions you don't have to worry about keeping them up to date with changes in your Google Places for Business account -- AdWords does it for you!

As mentioned in our detailed guide to upgraded location extensions, you can use the AdWords API to set up your extensions in a few easy steps:

There are a few key differences between feeds with systemFeedGenerationData ("location feeds") and other feeds you may have created for sitelinks, app or call extensions.

Type or Attribute	Location Feeds	Other Feeds
Feed.systemFeedGenerationData	Required Defines the link between your AdWords and Places for Business accounts.	Not applicable
FeedMapping	Not applicable AdWords maintains the feed item attribute -> placeholder field relationship for you.	Required You maintain the feed item attribute -> placeholder field relationship.
FeedItem	Automatically managed by AdWords.	Maintained by you via the FeedItemService
CustomerFeed	Required	Not applicable
CampaignFeed	Optional Only needed if you want more control over which businesses from your Places account are used for location extensions on a particular Campaign.	Required
AdGroupFeed	Optional	Optional
	Only needed if you want more control over which businesses from your Places account are used for location extensions on a particular AdGroup.

Just as for other feed types, you can get stats for a location feed's extensions from the PLACEHOLDER_FEED_ITEM report.

This is just a quick overview of the AdWords API support for upgraded location extensions. For more information, check out our feed services guide for location extensions and the accompanying code sample in each client library (Java, Perl, PHP, Python, Ruby, .NET).

Still have questions? Feel free to visit us on the AdWords API Forum or our Google+ page.

- Josh Radcliff, AdWords API Team

Introducing ad extensions in AdWords scripts

Monday, 16 September 2013

We are glad to announce support for upgraded ad extensions in AdWords scripts. Ad extensions give potential customers more reasons to click your ad by including additional business information upfront such as your address and phone number or more website page links.

We currently support sitelinks, call extensions, and app extensions in Scripts. You can refer to our documentation to learn more about this feature as well as get sample code snippets.

We currently support the following capabilities in AdWords scripts:

Create various ad extensions at account level.
Associate ad extensions with campaigns and ad groups.
Modify existing ad extensions.
Remove an ad extension’s association with a campaign or ad group.
Retrieve stats for various ad extensions at account, campaign or ad group level.

Keep in mind that

We only support ad extensions in Feeds created by the AdWords system. If you created a Feed using the AdWords API, then these items won’t be retrieved by AdWords scripts.
You may not delete ad extensions at the account level. You can only delete its association with a campaign or an ad group.

We hope you enjoy this new feature. If you have questions or feedback, please visit us on our official forum.

- Anash P. Oommen, AdWords Scripts Team

AdWords API: Upgrading your Ad Extensions - a reminder

Friday, 16 August 2013

As previously announced, starting on September 23, 2013, call, app and sitelink extensions will automatically upgrade to their new formats. If you haven’t done so already, we encourage you to upgrade your extensions ahead of the September 23 deadline so you can take early advantage of the new features, accrue statistics on the upgraded extensions sooner, and ensure that your extensions continue to show.

Starting on the upgrade date, the following changes will take place:

You won’t be able to use CampaignAdExtensionService.mutate to update your legacy extensions.
The 25 characters limit will take effect. Make sure you adjust your sitelink text to 25 characters or less so your extensions continue to show.

The use of CampaignAdExtensionService.get for legacy call, app and sitelink extensions, will be available through October 23. You can use it to consult and compare your legacy extensions data with their upgraded counterparts.

If you allow your legacy extensions be auto-upgraded, the system will do its best to detect and avoid creating duplicate extensions. We recommend that you check all your extensions after the upgrade is finished to ensure they’re configured as you’d like.

Resources
To learn more about managing upgraded extensions with the AdWords API, make sure to consult the Feed Services guide. For a code example on how to upgrade extensions on your own, look in the migration folder in all client libraries.

If you have questions or need help with the upgrade, please visit us on the developer forum or the G+ page.

- David Torres, AdWords API Team

AdWords API: Upgrading your Ad Extensions

Monday, 20 May 2013

We recently announced upgraded ad extensions that provide many new capabilities, including mobile-optimized settings, new scheduling features, and detailed reporting at the individual sitelink level. We’ll be helping all advertisers transition to these improved extensions over the coming months. Starting on September 23, 2013, the AdWords API will support only these upgraded extensions, including the 25-character sitelink limit, and we’ll begin automatically upgrading legacy extensions to the new format.

We recommend upgrading your extensions ahead of September 23, 2013 so you can take advantage of all the new features and customize specific settings. Most advertisers are upgrading their extensions as part of their overall upgrade to AdWords enhanced campaigns. To help make the process easy for you, we’ve put together a number of resources:

As you are upgrading, you can create upgraded ad extensions while still keeping legacy ad extensions in the same campaign; however, only the upgraded extensions will be served. Beginning on September 23, if a campaign only has legacy extensions, we will auto-upgrade them to the new format. If a campaign has both legacy and upgraded extensions, we will only serve the new format, and legacy extensions will be marked as deleted.

If you have questions or need help with the upgrade, please visit us on the developer forum, or at one of the upcoming GDL Office Hours.

- Anash P. Oommen, AdWords API Team

Ads Developer Blog

Revised Schedule for the Auto-migration of Feeds

Feed-based Extensions Migration Reminder and Opt Out Instructions