We recently announced upgraded ad extensions that provide many new capabilities, including mobile-optimized settings, new scheduling features, and detailed reporting at the individual sitelink level. We’ll be helping all advertisers transition to these improved extensions over the coming months. Starting on September 23, 2013, the AdWords API will support only these upgraded extensions, including the 25-character sitelink limit, and we’ll begin automatically upgrading legacy extensions to the new format.
We recommend upgrading your extensions ahead of September 23, 2013 so you can take advantage of all the new features and customize specific settings. Most advertisers are upgrading their extensions as part of their overall upgrade to AdWords enhanced campaigns. To help make the process easy for you, we’ve put together a number of resources:
If you have questions or need help with the upgrade, please visit us on the developer forum, or at one of the upcoming GDL Office Hours.
- Anash P. Oommen, AdWords API Team
We recommend upgrading your extensions ahead of September 23, 2013 so you can take advantage of all the new features and customize specific settings. Most advertisers are upgrading their extensions as part of their overall upgrade to AdWords enhanced campaigns. To help make the process easy for you, we’ve put together a number of resources:
- The feed services can help you create and retrieve upgraded ad extensions
- Our upgrade guide as well as a complete code example in Java provide best practices
- Our client libraries provide full support for various feed services and code examples that show how to use them
- The AdWords API Required Minimum Functionality document is updated with information about how feed services can be used to create and manage upgraded ad extensions
If you have questions or need help with the upgrade, please visit us on the developer forum, or at one of the upcoming GDL Office Hours.
- Anash P. Oommen, AdWords API Team