Thursday, December 16, 2021

Shared budget for Smart Shopping Campaigns

Starting February 15, 2022, all existing and future Smart Shopping Campaigns (SSC) will use a shared budget type. Although shared, the assigned budget will only be used by the SSC and will behave like a standard, non-shared campaign budget. New campaigns cannot be added to the shared budget. This change will not have any impact on campaign performance. In reports and queries, existing and future SSC budgets will be returned as explicitly_shared = true (isExplicitlyShared in AdWords API).

Note: the AdWords API will sunset on April 27, 2022. Developers must migrate to the Google Ads API before then.

If you have any questions or need additional help, contact us via the forum.