We’ve seen encouraging results from our recent interest-based advertising experiments, and we plan to integrate Topics, Protected Audience and Attribution Reporting APIs into our ads products. We’ll use Privacy Sandbox APIs alongside other privacy-preserving innovations to help deliver relevant ads and accurate measurement insights without the need to track people across the web.
We encourage advertisers and publishers to continue to adopt the full range of Google’s privacy-first ads solutions, and encourage their ad technology platform partners to adopt and test Privacy Sandbox APIs.
Through the rest of 2023, we will work with our ad technology partners to test the Privacy Sandbox APIs alongside first-party data and AI-powered solutions, and prepare for Q1 2024 when Chrome plans to deprecate third-party cookies for one percent of its users. The Q1 2024 tests will help us to evaluate the effectiveness of these solutions, and share our findings with Chrome, the UK’s Competition and Markets Authority, and the industry.
We encourage technology partners to review the below guidance to prepare for testing with Google’s Ads solutions:
- If you’re a Google Authorized Buyer or participant in Open Bidding, see integration guidance for Topics and Protected Audience.
- If you’re a publisher platform working with Google Ads or Google Marketing Platform (Display & Video 360 or Campaign Manager 360), see integration guidance for Topics, Protected Audience and Multiple seller testing.
- If you’re a measurement provider working with Google Marketing Platform (Display & Video 360 or Campaign Manager 360), see integration guidance for the Protected Audience API.
- If you’re a publisher or ad tech provider working with Google Marketing Platform (Display & Video 360, Campaign Manager 360 or Search Ads 360), see integration guidance for the Attribution Reporting API.