Wednesday, February 7, 2024

Deprecating Commissions Bidding Strategy

On April 30, 2024, the creation of hotel campaigns with COMMISSION bidding strategy will sunset. This bidding strategy was available only to travel advertisers. Requests to create new hotel campaigns or apply this bidding strategy to existing campaigns after April 30th will result in a BiddingStrategyError.BIDDING_STRATEGY_NOT_SUPPORTED error. Existing campaigns with the COMMISSION bidding strategy will continue to run until October 31, 2024. After this day campaigns will stop serving until their bidding strategy is updated. A notification will be displayed in the Google Ads UI, guiding users on how to update the affected campaigns.

We suggest that travel advertisers with Hotel campaigns and Things to do Ads migrate to the Target ROAS (TARGET_ROAS) auto bidding strategy. You can find more information about the tROAS in our Help Center article.

If you have any questions or concerns, please don't hesitate to contact us in the forum.