Today, we’re deprecating Insertion Order and Campaign-level targeting management in Display & Video 360 API and Structured Data Files (SDFs) and announcing that they will sunset in February 2026. This change is a result of the removal of this targeting across the entirety of Display & Video 360.
In place of this deprecated targeting, we recommend that you set targeting at the line item level using advertisers.lineItems.bulkEditAssignedTargetingOptions or a Line Item SDF. If you want to apply targeting across all line items under an advertiser, use advertiser-level targeting with advertisers.editAssignedTargetingOptions.
This sunset will result in the following behavior after February 2026:
- API requests to methods that retrieve or manage
AssignedTargetingOptionresources directly underCampaignorInsertionOrderresources will return a404error. - API requests to
advertisers.lineItems.generateDefaultwill return a404error. - All targeting columns in Campaign and Insertion Order SDFs will be empty upon file download and must be empty upon file upload. Campaign or Insertion Order file entries with populated targeting columns will fail on upload.
For full details on these changes, see the Display & Video 360 API deprecation announcement. We will announce an exact date for the feature sunset in an upcoming blog post that will be published at least 30 days in advance.
If you need help with these new features, please contact us using our Display & Video 360 API Technical support contact form.
- Trevor Mulchay, Display & Video 360 API Team