A new podcast for the ads technical community
We are thrilled to announce the launch of Ads DevCast , a new bi-weekly vodcast and podcast series brought to you by Google’s Advertising and Measurement Developer Relations team.
Hosted by Developer Relations Engineer Cory Liseno , this show is dedicated to deep dives into our latest technical updates, insights from the engineers building our tools, and expert discussions on products like Google Ads, Google Analytics, Display & Video 360, Meridian, and more.
While you might already be familiar with the Ads Decoded podcast — where Ginny Marvin does a fantastic job bridging the gap for marketing teams on campaign strategy — Ads DevCast is built specifically for builders and developers.
You can tune in on our Google Ads Developers YouTube channel or find the podcast on Google Ads Developers in YouTube Music .
Episode 1: MCPs, Agents, and Ads. Oh My!
In our premiere episode, we explore the "agentic shift" currently reshaping the advertising landscape. We’re seeing a world where agents, not just humans, are becoming primary consumers of our APIs. To help you stay ahead, we’ve released several tools designed to make your integrations smarter, faster, and more accessible.
Getting Smarter with MCP Servers
One of the covered topics is Model Context Protocol (MCP) , and how it allows your agents like Gemini CLI to securely access your data.
We’ve recently released open source, self-hosted MCP servers for the Google Ads API Google Analytics API
"What are my active campaigns?"
"Which properties had the highest traffic yesterday?"
"What are my top-selling products over the last month?"
The real magic happens when you combine this data with generative power. In the episode, we discuss how you can use the Analytics MCP to not only pull reports but then ask Gemini to generate a data-justified marketing plan based on those specific results.
Moving Faster with the Developer Assistant
Technical speed is another major focus. To reduce the time spent digging through documentation, we’ve launched the Google Ads API Developer Assistant
In one real-world test, we used the assistant to solve a complex reporting issue regarding policy disapprovals. What would normally take days of back-and-forth with email support was resolved by the assistant in minutes, providing the exact GAQL query needed to get the job done.
Improving Accessibility
AI tooling is also changing who can interact with our technical systems. We’re seeing a shift from the "Ads Developer Community" to a broader "Ads Technical Community." Marketing power users are now leveraging MCP servers to perform real-time data operations without waiting for a full development lifecycle. This frees up engineering teams to focus on high-impact "blue sky" projects while giving marketers the agility they need.
We want to hear from you
This show is a pilot, and your feedback is important so we can tailor our content to what is most useful for you. Please take a moment to fill out our Episode 1 Survey and let us know what topics you want us to cover next.
Be sure to also join our Discord Community where you can join the conversation with Googlers and fellow developers.
Thanks for tuning in! We'll see you in two weeks for Episode 2.
Cory Liseno
Google’s Advertising and Measurement Developer Relations team
