We're excited to announce several significant enhancements to the Data Manager API. This release introduces support for uploading store sales conversions to Google Ads and broadens support for Google Analytics event ingestion.
Store sales conversions
The Data Manager API offers a streamlined ingestion workflow for sending store sales conversions to Google Ads. This workflow eliminates the need to create and monitor multiple offline jobs and replaces those jobs with a single API request. You can also leverage additional features such as confidential matching , encryption for user identifiers, and support for sending multiple items per event in CartData . To use this feature, your Google Ads account must meet certain eligibility requirements .
Google Analytics web and app events
Building on our existing capabilities, we've expanded support for sending events to Google Analytics within the Data Manager API.
Web and app data stream event ingestion: You can now send any event to both your Google Analytics web and app data streams, provided they're not reserved events .
Event routing: Configure a destination using your Firebase App ID or Measurement ID to send an event to your Google Analytics app stream or web stream respectively.Expanded support for events sent as an additional data source: The Data Manager API now supports sending any event with a transaction ID Google Analytics for Firebase (GA4F) SDK implementation.
This feature is no longer restricted to purchase events sent to web data streams.
This feature is limited to Google Analytics properties on an allowlist; please fill out this form if you're interested in adding your property to the allowlist.
Get started
Upgrade your existing store sales workflows to gain access to future improvements and features:
Start sending events to Google Analytics with the Data Manager API:
Connect with us
If you have any questions or want to discuss this post, please reach out to us on our "Google Advertising and Measurement Community" Discord server . You can also contact us through the support page if you have an issue or need help with the API.
If you're interested in becoming a data partner, please fill out the Partner Interest Form .
