The
v201601 release of the AdWords API included a new
optimizeOnEstimatedConversions attribute of
Customer.conversionTrackingSettings that allowed you to opt-in to including cross-device conversions in the
Conversions column. With this option set to
true, AdWords includes cross-device conversions when optimizing for conversions in an automated bid strategy.
What's changing
- Starting on August 16, 2016, new AdWords accounts will automatically have
optimizeOnEstimatedConversions set to true.
- During September, 2016, the
optimizeOnEstimatedConversions setting will be changed to true on all existing AdWords accounts to give you the most complete view of performance possible.
- Starting on September 6, 2016, the
optimizeOnEstimatedConversions field in the AdWords API will become read-only. If your CustomerService mutate request attempts to modify this field by sending a value other than the current value, the request will fail with RequestError.INVALID_INPUT.
For more information, check out the
recent Inside AdWords blog post on cross-device conversions.
What you should do
Prior to
September 6, 2016, ensure that your
CustomerService mutate requests do not attempt to modify the value of
optimizeOnEstimatedConversions. You can also migrate your accounts before the migration by setting
optimizeOnEstimatedConversions to
true.
If you have any questions, please post on the
forum or the
Ads Developers Plus Page.
- Josh Radcliff, AdWords API Team
