Using v201805 of the DFP API, publishers can now limit which line items are shown to users in the European Economic Area (EEA) by setting the LineItem.userConsentEligibility field. (Note: this field only takes effect if you have elected to “Limit line items” on the “EU user consent” page.) The userConsentEligibility field can be set to one of three values:

  • NONE (default) - Don’t serve for any EEA ad requests
  • CONSENTED_ONLY - Don’t serve for non-personalized ad requests
  • CONSENTED_OR_NPA - Don’t limit serving

As always, if you have any questions or suggestions, feel free to reach out to us on our forum.

 - , DFP API Team