Announcing the Performance Max Interactive Guide for Google Ads API

Today, we are releasing a first-of-its-kind interactive guide to help you get started with standard Performance Max (PMax) campaigns and Performance Max for online sales with a product feed. This new guide walks through the end-to-end process of creating Performance Max campaigns to provide you with a better understanding of the various steps involved. You can build your own custom code dynamically with customization and configuration options.

The Performance Max interactive guide was designed to provide you with a single place to access the entire developer journey. As you step through the guide, you will have the option to enter custom values using form fields in the left-hand navigation panel. As you do, the sample code will automatically update to reflect your inputs.


In addition to variable substitution, the interactive guide offers a number of configuration options, including the ability to interactively create:

• Standard Performance Max campaigns
• Performance Max for online sales with a product feed
• Production partition trees of listing group filters
• Multiple asset groups
• Any number of assets supported by Performance Max
• Any number of campaign criteria support by Performance Max
• Multiple campaign conversion goals

The Performance Max interactive guide currently supports Java, with additional languages to be added in the future. You can now build your own Google API integrations with this resource. Feel free to provide feedback on this tool by clicking the Feedback button in the top right corner of the guide.

As always, feel free to reach out to us with any questions via the Google Ads API forum or at googleadsapi-support@google.com.
- Devin Chasanoff, on behalf of the Google Ads API Team