Monday, December 12, 2022

Deprecation of New Smart Display Campaign Creation in the Google Ads API

We are removing the ability to create new Smart Display Campaigns in all versions of the Google Ads API. Version v12 already has these changes implemented.

On January 17, 2023 we will make a breaking change to all active versions of the Google Ads API older than v12, disallowing the creation of new Smart Display Campaigns in the API.

You will still be able to update your existing Smart Display Campaigns until they are auto-migrated in Q1 2023. For more information, please see this Help Center article.

Change Description
In all versions, after January 17, 2023, mutate operations to create a Smart Display Campaign (setting the AdvertisingChannelSubType to DISPLAY_SMART_CAMPAIGN) will throw an OperationAccessDeniedError.CREATE_OPERATION_NOT_PERMITTED error.

Next Steps
If you receive this error during Smart Display Campaign creation, you should create a Standard Display Campaign instead by leaving the optional AdvertisingChannelSubType field blank.

If you have any questions about this change or any other API feature, please contact us via the forum.