The Google Ads Developers Channel is your source for release notes, best practices, new feature integrations, code walkthroughs, and video tutorials. Check out some of the recently released and popular videos and playlists below, and remember to subscribe to our channel to stay up to date with the latest video content.
Performance Max for Developers [New Series]
In this series, we navigate the entire developer journey of creating standard Performance Max campaigns and Performance Max campaigns for online sales with a product feed. We discuss how to think about Performance Max as compared with other campaign types and walk through the process of creating Performance Max campaigns conceptually. In addition, we explore several implementation options with the use of the new Performance Max Interactive Guide, which you can use to easily follow along and jumpstart your integration.
Five episodes have been published with an additional three more on the way. Subscribe to our channel to be notified when new episodes are released.
Testing Your Integration [New Series]
In the first two episodes of this miniseries, we begin to look at testing with the Google Ads API. In the introductory episode, we discuss Google Ads test accounts and test account alternatives. In the second episode, we demonstrate test account usage in practice. Subscribe to our channel to be notified when the next episode about testing best practices becomes available.
Campaign Primary Status [New Video]
The Google Ads API introduced two new fields on the campaign resource in v12, called primary_status and primary_status_reason. In this video, we discuss how they can help you understand what is going on with your campaigns and how to optimize their serving.
Check out the two new episodes in our Meet the Team series to catch in-depth discussions with Eric Schwelm, who is a Software Engineer and Tech Lead on the Google Ads API, and Carolyn Chou, who is a Product Manager working on Performance Max campaigns in the Google Ads API.
For additional topics, including Release Notes, Authentication and Authorization and Working with REST, check out the Google Ads Developers YouTube channel.
As always, feel free to reach out to us with any questions via the Google Ads API forum or at googleadsapi-support@google.com.
- Devin Chasanoff, on behalf of the Google Ads API Team