We are announcing the Google Mobile Ads (GMA) Next-Gen SDK for Android, a significant rewrite of the Google Mobile Ads SDK that prioritizes speed, stability, and an improved developer experience. See the developer guides to get started today (AdMob | Ad Manager ).
Currently available in Open Beta , the GMA Next-Gen SDK is scheduled for General Availability (GA) in July 2026. We encourage you to explore the new SDK and its potential benefits for your applications.
Advantages of the GMA Next-Gen SDK
Improved Performance: Benefit from notable reductions in ad request latency. The new Google Mobile Ads SDK offers up to 27% faster ad request latency for banner ads than our previous version1 . The new SDK also features background initialization to minimize impact on application startup times.Reduced Application Size: The new Google Mobile Ads SDK file size is up to 17% smaller than our previous version2 . Modern Language Support: Developed in Kotlin, the SDK provides idiomatic APIs for developers working in both Kotlin and Java.Faster Release Cycles: The GMA Next-Gen SDK benefits from a more frequent and regular release schedule, providing quicker access to new features and bug fixes.Comprehensive Feature Support: Continues to use all existing Google Mobile Ads formats and features within your applications.
Early adoption successes
Publishers participating in the beta program have reported positive outcomes compared to the previous SDK:
50% increase in Average Revenue Per User (ARPU).
91.5% uplift in Average Revenue Per Daily Active User (ARPDAU).
1/3 reduction in ANR rate and a 50% reduction in slow cold starts.
16% increase in fill rate.
Further details on these outcomes can be found in the GMA Next-Gen SDK success stories .
Live events
The following upcoming live events are encouraged for those interested in the GMA Next-Gen SDK:
Introductory webinar : An overview focused on the advantages of the GMA Next-Gen SDK and best practices for implementation.
EMEA/APAC session: Live webinar broadcasted on February 19th . (Register )
AMER session : Live viewing of recording on February 24th . (Register )
February 26th - Discord technical overview session : A technical introduction of the GMA Next-Gen SDK specifically for developers. Register (Accept Invite )
March 4th - Discord banner migration live coding session : A practical demonstration of migrating banner ads from the previous SDK to the GMA Next-Gen SDK. Register (Accept Invite )
March 11th - Migration hackathon : AI-Based migration to the GMA Next-Gen SDK with a dedicated MCP server and vibe coding. If interested, please reach out to your Google account manager.
Implementation resources
Get started with these Next-Gen SDK resources:
Integration guide: The latest version and setup instructions are available in our GMA Next-Gen SDK Get Started guide (AdMob | Ad Manager ).
Migration guide: Instructions to migrate to the GMA-Next Gen SDK (AdMob | Ad Manager ).Developer samples: Example applications demonstrating SDK usage are available in our GitHub repository.
Introduction video: For an overview of the SDK's benefits, please watch our introductory video .
We invite you to integrate the Google Mobile Ads Next-Gen SDK and discover the performance and stability enhancements it can bring to your Android applications.
If you have any questions or need additional help, please join the GMA Next-Gen SDK channel to share your thoughts and get in contact with the team.
1
Google Internal Data, Latency Measurement for Banner Ads, Google Mobile Ads SDK vs.
New Google Mobile Ads SDK, August 21, 2025 to September 3, 2025.
2
Google Internal Data, Increase to app file size when adding the SDK, Google Mobile
Ads SDK vs. new Google Mobile Ads SDK, September 29, 2025.
