With the recent release of Explorer Access for the Google Ads API , Google Ads API MCP server and the Google Ads API Developer Assistant , we are seeing significant interest in the developer community for Google Ads API access, and are receiving an increase in developer token access applications. As a result, there is also an increased delay on reviews for these applications.
We have heard from the developer community that the applications for developer token access levels are taking longer than usual. We are aware of this issue, and have added additional reviewers to process the applications and clear the backlog. We have fast-tracked some applications, so some of you should already start seeing your applications getting approved.
If you have Explorer Access , continue to use it if it meets your needs, as it provides the same campaign management and reporting features as Basic and Standard levels.
Upgrade to Basic Access only if:
You consistently exceed your daily quota.
You are planning for growth and expect you will exceed quotas.
You are blocked by features unavailable in your current Access Level (Test or Explorer).
How can I support the progress of my application?
If you have an ongoing Basic Access application, regardless of whether you currently have Test Account Access or Explorer Access , you can take the following actions to help us move your application forward with fewer requests for additional information:
Ensure that the accounts you plan to manage are listed as children under the Google Ads Manager account from which you signed up for the developer token, when possible.
Complete advertiser verification for one or more accounts under the Google Ads Manager account from which you signed up for the developer token. If you already have verified accounts under a different Manager account, you may link those accounts under the API Manager account instead.
If you are using other Google APIs and have completed the OAuth App verification process for your Google Cloud project in the past, then update your Basic Access application to include the Google Cloud project number. If you have a new Google Cloud project, consider completing the OAuth App verification process and sharing the project number with the review team.
Update your Basic Access application with clear, specific details of your use case, including why your current level of access doesn’t meet your needs. Your explanation should be a few sentences long, that helps us understand both your business, and your API use case. We will reject applications that are unclear.
For technical support issues, reach out to https://support.google.com/google-ads/gethelp
Anash P. Oommen , on behalf of the Google Ads API Team
