We're excited to bring you a special bonus episode of Google’s Ads DevCast! We’re going over a few of the bigger announcements and updates from Google Marketing Live (GML) 2026 that directly affect our developers and technical users, across Tagging, Data Manager, and Meridian.
Watch it at goo.gle/watchadsdevcast
Hear it at goo.gle/listenadsdevcast
Key Highlights from the Episode
Tagging improvements: Discover the new Google tag gateway In-UI setup offerings (featuring GCP, Akamai, Cloudflare, and Fastly) and new CMS integrations. We also discuss Visual Tagging for troubleshooting purchase conversions, and how we are bringing GTM capabilities directly to the Google tag.
Data Manager API: Learn about the value of single ingestion and multi-feed, allowing you to flow first-party data to multiple Google products with a unified schema. We also touch on Confidential Matching for privacy-safe audience building.
Meridian (open-source MMM): Get an overview of the new Meridian offerings announced at GML, including Meridian in GA360, Meridian Studio (featuring native agentic capabilities), and Meridian GeoX for incrementality calibration.
Listen to the episode to get all the details and prepare for next week's deep dive into Meridian!
Don't forget to take our Episode Survey to let us know what you think!
If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord server .
Cory Liseno
Google’s Advertising and Measurement Developer Relations team
