Google Marketing Platform event ingestion
The Data Manager API has introduced support for sending offline conversion events to Google Marketing Platform products, including Campaign Manager 360, Search Ads 360, and Display & Video 360.
The
AdIdentifiers
object now includes dclid, impressionId,
matchId, and
encryptedUserIds. Check out the
Get started guide
to see which fields are required for uploading conversions that occur away
from your website.
If you're currently using the Campaign Manager 360 API for conversion uploads, we recommend reviewing our upgrade guide to explore the advantages of the Data Manager API. These include a unified schema across all Google advertising products, encryption of user identifiers such as email and phone number, and the ability to route events to multiple destinations in a single request.
Composite data & IP ingestion for Google Ads Customer Match
In addition, you can now send IP addresses in Google Ads Customer Match uploads using the new CompositeData field.
Composite data allows you to include IP data, either on its own or alongside user identifiers like email address, phone number, and address information. Providing IP addresses along with their corresponding observation timestamps in IpData will help drive higher match rates for Google Ads Customer Match beginning in Q3 2026.
While we'll continue to support the user_data field for user identifier uploads, we recommend sending user identifiers using composite_data to ensure your integration is ready for future improvements and features.
Get started
- Learn how to upgrade your existing Campaign Manager 360 offline conversion upload workflows:
- Learn how to send IP addresses for Google Ads Customer Match:
If you have any questions or want to discuss this post, please reach out to us on our "Google Advertising and Measurement Community" Discord server. You can also contact us through the support page if you have an issue or need help with the API.
If you’re interested in becoming a data partner, please fill out the Partner Interest Form.
- Lindsey Volta, on behalf of the Data Manager API Team