What’s changing?
As announced last year, Google will stop serving political advertising in the European Union ahead of a new regulation taking effect in October 2025. On September 3, 2025, the Google Ads API and Google Ads scripts will roll out enforcements related to this change. If you use either of these products to create or manage campaigns, you may need to update your application to handle these enforcements before September 3, 2025.
API support for self-declaration of EU political ads
Google Ads API and Google Ads scripts have added support for self-declaration as to whether a campaign has EU political ads. Learn how an EU political ad is defined here . Versions v19.2, v20.1, and v21 of the API contain a new field named contains_eu_political_advertising Campaign . The possible values and their meaning are shown in the table below.
Value
Meaning
CONTAINS_EU_POLITICAL_ADVERTISING
The campaign has EU political ads.
DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
The campaign does not have EU political ads.
UNSPECIFIED
The campaign is missing self-declaration about EU political ads.
You can retrieve the self-declaration status of a campaign in Google Ads API by running the following query using either the Search SearchStream GoogleAdsService AdsApp.search AdsApp.report
select campaign.id, campaign.contains_eu_political_advertising from campaign
If you use the Google Ads API client libraries , you may need to download the latest library version to use this functionality in versions v19 and v20 of the API.
API validation & enforcement changes
On September 3, 2025 , Google Ads API and Google Ads scripts will start enforcing the following checks in versions v19 and v20 of the API.
These checks are already enforced in version v21 of the Google Ads API.
How will this affect my campaign serving?
Any campaign that has declared EU political ads by setting contains_eu_political_advertising to true will stop serving ads in the EU on September 22, 2025. Refer to our Help Center to learn more.
Existing campaigns without a declaration will remain unaffected for now. We recommend updating the existing campaigns in your accounts with an appropriate declaration as soon as possible. You can retrieve campaigns without a declaration using the following GAQL query using either the Search SearchStream GoogleAdsService
select campaign.id, campaign.contains_eu_political_advertising
from
campaign
where
campaign.contains_eu_political_advertising NOT IN
(
'CONTAINS_EU_POLITICAL_ADVERTISING',
'DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING'
)
What do I need to do?
If your application uses either Google Ads API or Google Ads scripts to create or manage campaigns, make sure to update your application to handle these enforcements before September 3, 2025.
How do I get help?
Reach out to the Google Ads API support or Google Ads scripts support channels if you have more questions about this change.
Anash P. Oommen , Google Ads API Team
