Today we’re announcing the upcoming rollout of Demand Gen resource support to all Display & Video 360 API users starting on June 10, 2026 . This feature will be rolled out to Display & Video 360 partners over two weeks. By June 24, the feature will be available to all partners.
Ahead of June 10, verify that your API integration can handle the additional Demand Gen line items and ad groups that will be included in list responses once the feature is rolled out to your partner.
What’s changing?
Originally launched in closed beta on April 14, 2026 , Demand Gen resource support includes management and retrieval capabilities for Demand Gen resources and their targeting.
Demand Gen resources include the following:
LineItem lineItemType field value of LINE_ITEM_TYPE_DEMAND_GEN.
AdGroup adGroupFormat field value of AD_GROUP_FORMAT_DEMAND_GEN.
AdGroupAd demandGenVideoAd, demandGenImageAd, demandGenCarouselAd, demandGenProductAd. Demand Gen AdGroupAd
After these features are rolled out to your partner, the API will support get, create, delete, and patch requests for these resources. In addition, these resources will be included in advertisers.lineItems.list advertisers.adGroups.list
What actions do I need to take?
If you are currently retrieving LineItem AdGroup advertisers.lineItems.list advertisers.adGroups.list update your integration by June 10, 2026 to support the Demand Gen resources that will be included in responses once the features are rolled out to your partner .
The other features included in this rollout add support for Demand Gen resources that are explicitly identified when using new or existing methods. These changes only impact requests that would have previously returned an error, so no changes should be needed beforehand to ensure the stability of your integration.
Once the features are rolled out to all partners after June 24, 2026 , you can start explicitly retrieving, creating, and updating Demand Gen resources. See our existing guide for step-by-step instructions on how to begin serving Demand Gen ads using the Display & Video 360 API.
We will make another announcement once this rollout begins. If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord server .
