Google Ads Developer Blog: November 2021

Announcing v202111 of the Google Ad Manager API

Tuesday, November 16, 2021

v202111Video OpportunityGRP settingsResendInvitationActionReInviteActionrelease notesAd Manager API forum

- Chris Seeley, Ad Manager API Team

Updated schedule of Google Ads API 2022 releases and sunsets

Thursday, November 11, 2021

release notesdeprecation scheduleNote in April 2022Updated release schedule

Version

Planned Release
Type*

Projected launch*

Projected sunset*

Major

April 28, 2021 (launched)

April/May 2022

Major

June 9, 2021 (launched)

April/May 2022

v8_1

Minor

August 11, 2021 (launched)

April/May 2022

Major

October 2021

June/July 2022

v10

Major

February/March 2022

October/November 2022

v10_1

Minor

April/May 2022

October/November 2022

v11

Major

June/July 2022

March/April 2023

v11_1

Minor

August/September 2022

March/April 2023

v12

Major

October/November 2022

June/July 2023

Where can I learn more?

Release Notes

Deprecation Schedule

Migration Guide

AdWords API to Google Ads API Migration

forum

- David Stevens, Google Ads API Product Manager

November 2021 update to Display & Video 360 API v1

Monday, November 8, 2021

Display & Video 360 API

Functions to create new and update existing CustomBiddingAlgorithms.

The ability to upload scripts through the process of retrieving an available resource location and then uploading the file to that location.

A new customBiddingAlgorithms.scripts service to retrieve and create CustomBiddingScripts.

Added support for the newest SDF version, v5.4, through the addition of an SdfVersion enum value.

release notesclient library to the latest versionManaging Line Items guidepage describing the full process of implementing a custom bidding strategysupport contact form

- Trevor Mulchay, Display & Video 360 API Team

Announcing DSA Page Feeds and Dynamic Remarketing Feeds are migrating to Assets

Monday, November 8, 2021

Google Ads APIWe recommend that API users manually migrate their existing feeds before the auto-migration date.

Legacy Type

Asset Available

Auto Migration Date

DSA Page Feed
Dynamic Remarketing:

Education

Google Ads API v9

27 April 2022

Dynamic Remarketing:

Custom
Flight
Hotel
Real estate
Travel
Location
Job

Google Ads API v10_1

5 October 2022

What do you need to do?You need to migrate your DSA page feeds and dynamic remarketing feeds to use the new asset types as soon as possible.DSAdynamic remarketingforum

Nick Birine, on behalf of the Google Ads API Team

HOTEL_ADS_COMMISSION BudgetType is being Deprecated

Thursday, November 4, 2021

HOTEL_ADS_COMMISSION BudgetTypev9 releaseHOTEL_ADS_COMMISSIONBudgetTypeHOTEL_ADS_COMMISSIONSTANDARDHOTEL_ADS_COMMISSIONBudgetTypeHOTEL_ADS_COMMISSIONHOTEL_ADS_COMMISSIONSTANDARDBudgetTypeforum

- Devin Chasanoff, on behalf of the Google Ads API Team

Google Ads (AdWords) API Annual Developer Survey 2021

Thursday, November 4, 2021

sunsetting in April 2022Annual Google Ads API Developer Survey for 2021

- Cory Liseno, Google Ads API Team

Reducing RMF to help migration to the Google Ads API

Thursday, November 4, 2021

Google Ads API v9Required Minimum Functionalitymigrationsunset of the AdWords API on April 27, 2022will

Full-service

Shopping-only, Smart Shopping-only, Hotel-only and App Promotion-only API tools

Special purpose tools that offer campaign creation or management functionality

Reporting-only tools

will notRequired Minimum Functionalitystill required

Item Number

Functionality

C.10

Create campaign

C.96

Set bidding option: Target CPA (Portfolio and Standard)

C.97

Set bidding option: Target ROAS (Portfolio and Standard)

C.98

Set bidding option: Maximize Conversions (Standard)

C.120

Set budget

C.260

Add keyword

C.300

Set keyword match type

M.96

Edit bidding option: Target CPA (Portfolio and Standard)

M.97

Edit bidding option: Target ROAS (Portfolio and Standard)

M.98

Edit bidding option: Maximize Conversions (Standard)

M.110

Pause / enable / remove campaign

M.130

Pause / enable / remove ad

M.140

Pause / enable / remove keyword

R.40

Ad Group Ad

R.50

Keyword View

R.70

Search Term View

R.130

Bidding Strategy

simplified or reduced in scope

Item Number

Functionality

Change

C.20

Enable geo targeting

Required. Optional to expose to the user if only one country is relevant for the user base.

C.30

Enable language targeting

Required. Optional to expose to the user if only one language is relevant for the user base.

C.65

Create website / call conversion and generate code snippet

Requires at least one type of conversion tracking.

C.75

Callout extensions

Required account level only.

C.80

Callout extensions

Required account level only.

C.190

Create ad group

Optional: ability to create multiple ad groups.

C.270

Add ad group negative keywords

Change from Ad Group level to Campaign level.

M.10

Edit campaign settings

Only settings required at creation time would be required at change time (e.g. NetworkSettings would not be required to edit, since C.50 is no longer a requirement).

R.10

Customer

Optional if only implementing one campaign.

R.20

Campaign

Remove requirements for segments.ad_network_type and segments.device.

R.100

Dynamic Search Ads Search Term View

Required only if implementing Dynamic Search Ads.

no longer requiredno longer requiredTerms & Conditions

Item Number

Functionality

C.14

Set mobile platform bid adjustment

C.15

Set tablet and desktop platform bid adjustments

C.21

Enable distance targeting

C.25

Set geo bid adjustment

C.41

Set Expanded Dynamic Search Ads

C.42

Set campaign DSA settings

C.50

Opt in/out of networks

C.70

Location extensions

C.72

App extensions

C.90

Set bidding option: Manual CPC

C.95

Set bidding option: Enhanced CPC

C.101

Set bidding option: Maximize clicks (Portfolio)

C.140

Set delivery method

C.191

Set ad group max CPC bid

C.192

Set ad group max CPA

C.193

Set ad group target ROAS

C.200

Add expanded text ad

C.290

Set keyword max CPC

C.311

Set keyword final URL

C.320

Account-level tracking template

C.321

Campaign-level tracking template

C.325

Campaign-level custom parameters

C.326

Ad group-level custom parameters

C.328

Account-level final URL suffix

C.329

Campaign-level final URL suffix

C.500

Create shopping campaign*

C.505

Set merchant identifier*

C.506

Set sales country*

C.510

Set inventory filter*

C.520

Create product ad*

C.525

Add first (root) product partition*

C.530

Local inventory ads*

C.610

Call ads

C.700

Create ad group/campaign criterion that targets/excludes user list

C.710

Set userlist targeting bid adjustment for search network campaigns and ad groups

M.15

Edit mobile, tablet, and desktop platform bid adjustments

M.20

Edit ad group settings (all ad group-related required settings in Creation Functionality)

M.25

Edit geo bid adjustment

M.35

Enable ad rotation

M.40

Edit keyword max CPC

M.100

Edit expanded text ad

M.101

Edit bidding option: Maximize clicks (Standard)

M.120

Pause / enable / remove ad group

M.150

Edit inventory filter*

M.160

Subdivide (add product partition)*

M.170

Remove product partition*

M.180

Edit product partition max CPC*

M.190

Exclude product partition (delegate)*

M.320

Manage all tracking templates in creation functionality

M.325

Manage all custom parameters in creation functionality

M.328

Manage all final URL suffixes in creation functionality

M.700

Edit ad group/campaign criterion that targets/excludes user list

M.710

Edit userlist targeting bid adjustment for search network campaigns and ad groups

R.30

Ad Group

R.80

Geographic View

R.110

Shopping Performance View*

R.120

Product Group View*

R.150

Campaign Audience View
Ad Group Audience View

still need to implement these featuresthe Google Ads API Compliance teamforum

David Wihl, Google Ads API Team

Announcing v9 of the Google Ads API

Wednesday, November 3, 2021

Google Ads APIclient libraries

Added support for Performance Max campaigns, a new campaign type that provides a unified buying service to virtually all Google Ads inventory. Performance Max also provides a superset of Smart Shopping Campaign functionality.

Added support for conversion goals to help you organize your conversion actions so that you can more easily optimize toward your advertising objectives.

Smart campaigns is in open beta and is now available for all users. We also added a new, more robust suggestion method, which leverages your company’s business details to suggest keyword themes for your Smart campaign.

Added support for an App campaign for pre-registration and the pre-registration ads which helps to gauge interest before an app or a game is available to install.

Migrated Video ads from using MediaFile to represent videos and images to using assets: AdVideoAsset and AdImageAsset. This includes the companion_banner and video fields of Video ads-related objects.

To comply with ATT, ConversionUploadService now supports conversion uploads with BRAID identifiers (ClickConversion.gbraid and ClickConversion.wbraid) in place of GCLID. BRAID identifiers are used for clicks associated with conversions from iOS14 devices. This feature is currently only available to allowlisted customers.

The Google Ads API now distinguishes between conversions with SKAdNetwork conversion value 0 and conversions with no conversion value present in the postback from Apple. Note that this feature is only available for SKAdNetwork conversions received after September 20th, 2021.

Added support for asset sets, which are a collection of assets. They will eventually replace the FeedService.

Added support for ad customizers for Responsive Search Ads.

Added support for warnings for OfflineUserDataJobService as AddOfflineUserDataJobOperationsRequest.enable_warnings. When set to true, any non-blocking errors pertaining to operation failures will be returned as AddOfflineUserDataJobResponse.warning.

ad_group_ad_asset_view reporting is now available for App engagement ads and responsive search ads.

Added support for retrieving hotel_reconciliation resources, which contain booking information to reconcile bookings from commission campaigns.

Added support for customer match rate range with CreateOfflineUserDataJobRequest.enable_match_rate_range_preview. The customer match rate range is the efficacy of your Customer Match uploads, which is the number of matched user data rows divided by the total number of Customer Match uploaded rows.

Added UserAttribute.shopping_loyalty to allow for sending loyalty-related data with UserAttribute.

Added the following types of assets, which will be available in all accounts by the end of 2021

Price assets
Hotel Callout assets
Mobile App assets
Call assets
Call to action assets

Where can I learn more?

forum

Thanet Knack Praneenararat, on behalf of the Google Ads API Team

Sunset of the Ad Manager API v202011

Wednesday, November 3, 2021

deprecation scheduleAudioCreativespushing creative previewslinked devicesrelease notes

v202102

The AuthenticationError enum value NOT_WHITELISTED_FOR_API_ACCESS was changed to NETWORK_API_ACCESS_DISABLED.
The LineItem fields isPrioritizedPreferredDealsEnabled and adExchangeAuctionOpeningPriority were removed.
For video Line Items, the videoMaxDuration field is now required and must be greater than 0.

v202105

Support was removed for filtering on the field keyValueMemberContent in CmsMetadataService.getCmsMetadataValuesByStatement. Use Content.cmsMetadataValueIds instead.

v202108

On the MobileApplication object, the singular field appStore was changed to the list field appStores.

As always, don't hesitate to reach out to us on the developer forum with any questions.

- Donovan McMurray, Ad Manager API Team

Ads Developer Blog

Announcing v202111 of the Google Ad Manager API

Updated schedule of Google Ads API 2022 releases and sunsets

November 2021 update to Display & Video 360 API v1

Announcing DSA Page Feeds and Dynamic Remarketing Feeds are migrating to Assets

HOTEL_ADS_COMMISSION BudgetType is being Deprecated

Google Ads (AdWords) API Annual Developer Survey 2021

Reducing RMF to help migration to the Google Ads API

Announcing v9 of the Google Ads API

Sunset of the Ad Manager API v202011

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